Douglas Elliman brokers using Secret Service as Trump Tower selling point

Miami /
Dec.December 06, 2016 05:00 PM

From the New York websiteSome brokers swear they’d take a bullet for their clients. Others use the Secret Service’s willingness to do so as a selling point.

Within days of Donald Trump’s victory in the presidential election, two Douglas Elliman brokers sent out an email with the subject line “Fifth Avenue Buyers Interested in Secret Service Protection?” The email promoted an apartment on the market at Trump Tower, a one-bedroom listed for $2.1 million by the two brokers, Ariel Sassoon and Devin Leahy.

The email, sent Nov. 13, claimed the 31st floor apartment is “the best value in the most secure building in Manhattan,” and referred to “The new aminity [sic] -The United States Secret Service.”

Trump developed the tower in the 1980s, and lives in a triplex at the top of the building. He has said he would like to spend as much time as possible there even after he takes office, which is shaping up to be an expensive nightmare for the city’s police force and a headache for retailers.

Earlier this week, Mayor Bill de Blasio said the city is seeking $35 million in federal funds to pay for security at Trump Tower. City Council Speaker Melissa Mark-Viverito and Council member Daniel Garodnick also launched a petition aimed at pushing the federal government to foot the security bill.

StreetEasy shows that Trump Tower has 16 active sale listings and 16 active rental listings, according to Politico. [Politico]Miriam Hall


Related Articles

arrow_forward_ios
Julie Jones (Getty)
Florida Luxurious Properties sues ex-partner Julie Jones over Elliman jump
Florida Luxurious Properties sues ex-partner Julie Jones over Elliman jump
South Florida resi sales plunge in Q1, prices climb in Q2
South Florida resi sales plunge, prices climb in second quarter
South Florida resi sales plunge, prices climb in second quarter
Douglas Elliman CEO Jay Parker with a rendering of Clara Bay Harbor and Chetrit Group’s project in the Miami River district (right) (Clara Homes, Douglas Elliman)
Elliman’s new development rental arm expands into South Florida
Elliman’s new development rental arm expands into South Florida
Julie Jones (Florida Luxurious Properties)
Top Broward broker Julie Jones joins Douglas Elliman
Top Broward broker Julie Jones joins Douglas Elliman
Buyer Armen Avanessians and 157 Peruvian Avenue (Goldman Sachs, Realtor.com, iStock)
Former Goldman Sachs exec drops $12M on Palm Beach home
Former Goldman Sachs exec drops $12M on Palm Beach home
Tal and Oren Alexander (The Alexander Team, iStock, Douglas Elliman)
Douglas Elliman’s top brokers Oren and Tal Alexander leave to launch Official with Side
Douglas Elliman’s top brokers Oren and Tal Alexander leave to launch Official with Side
355 Ocean Boulevard and Ryan Serhant (Photos by SERHANT/Mike Ruiz, Illustration by The Real Deal)
Ryan Serhant plans South Florida expansion, launches $100M Golden Beach listing
Ryan Serhant plans South Florida expansion, launches $100M Golden Beach listing
Denver Bright, Neil Solomon and William Talbert III
Movers & Shakers: Denver Bright returns to Elliman, PropertyForce promotes CEO & more
Movers & Shakers: Denver Bright returns to Elliman, PropertyForce promotes CEO & more
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...