Margaritaville brand extends to senior housing

Rendering of the town-center swimming pool at Latitude Margaritaville
Rendering of the town-center swimming pool at Latitude Margaritaville

Minto Group and Margaritaville Holdings will develop a huge residential community in Daytona Beach called Latitude Margaritaville for active people 55 and older.

Latitude Margaritaville would have 6,900 homes and would cost $1 billion to develop. A sales center for the development has opened, and the first model homes are scheduled to open in January 2018.

Latitude Margaritaville will feature amenities including a band shell for live music, a private beachfront club, a cluster of retail stores and an assortment of restaurants.

Canada-based Minto,  the project’s master developer and home builder,  is working with designers and architects at Margaritaville Holdings “to put a Margaritaville spin on it,” William Bullock, senior vice president of Minto, told Home Health Care News.

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Latitude Margaritaville will be the first senior housing development involving Margaritaville Holdings, owned by recording artist Jimmy Buffett and John Cohlan. They have put the Margaritaville brand on restaurants, hotels and time-share resorts.

Minto had been planning to call the Daytona Beach development Oasis until a mutual contact urged the Canadian company and Margaritaville Holdings to consider working together.

Bullock told Home Health Care News that “it became clear to both parties that we share a common goal of providing great lifestyle experiences. There was a natural synergy from our very first meeting.” [Home Health Care News]Mike Seemuth