Hotel in Daytona Beach may get Hard Rock brand

Summit Hospitality may succeed with the Hard Rock brand where another developer failed

TRD MIAMI /
Apr.April 15, 2017 12:00 PM

Summit Hospitality Management Group plans to bring the Hard Rock brand to a renovated oceanfront hotel in Daytona Beach.

Family-run Summit acquired the 1950s-vintage Desert Inn in Daytona Beach for $6 million in 2013 and began to renovate it, with plans to reopen it as a 200-room Westin Hotel.

But after another developer, Canada-based Bayshore Capital, suspended plans to build a Hard Rock-branded hotel and condominium complex in Daytona Beach, Summit decided to pursue the Hard Rock brand instead of the Westin brand for the old Desert Inn at 900 North Atlantic Avenue.

Summit has asked the Volusia County Council for approval to operate the renovated Desert Inn under the Hard Rock brand instead of the Westin brand and to extend the deadline for opening the hotel from May 7 to December 31.

The council is expected to vote on Summit’s proposal at its meeting on Thursday. Several council members told the Daytona Beach News-Journal that they support Summit’s proposal.

Abbas Abdulhussein, managing member of Summit, told the newspaper that his company has a letter of intent from Orlando-based Hard Rock International to extend its brand to Summit’s hotel in Daytona Beach.

Besides 200 rooms, the Hard Rock Hotel in Daytona Beach would have two restaurants, 250 underground parking spaces, a 5,000-square-foot spa, a 6,300-square-foot banquet hall and 20,000 square feet of meeting space. The project’s construction cost is expected to exceed $40 million.

Summit isn’t planning a condominium component for the project. Slow presales of condos is one reason why Bayshore Capital scrapped its planned Hard Rock development in Daytona Beach.

Summit’s would be the 25th Hard Rock Hotel in the world and the fourth in Florida. The other three are in Hollywood, Orlando and Tampa. [Daytona Beach News-Journal] Mike Seemuth


Related Articles

arrow_forward_ios
23 Tahiti Beach Island Road and 4965 Southwest 82nd Street

Cuban coffee mogul trades waterfront Tahiti Beach mansion for Ponce-Davis estate

Cuban coffee mogul trades waterfront Tahiti Beach mansion for Ponce-Davis estate
Dave Folsom, president & CEO of Sotherly Hotels, and the DoubleTree Resort by Hilton Hollywood Beach at 4000 South Ocean Drive (Credit: Google Maps)

Hollywood DoubleTree’s $59M CMBS loan enters special servicing

Hollywood DoubleTree’s $59M CMBS loan enters special servicing
Kevin R. Kreutzfeld of Premier Estate Properties and 1408 West Lake Drive

Waterfront home in Fort Lauderdale’s Harbor Beach sells for $11M

Waterfront home in Fort Lauderdale’s Harbor Beach sells for $11M
3621 South Ocean and Corcoran's Jennifer Kilpatrick

Sean Posner, partners sell new Highland Beach townhouses for $12M

Sean Posner, partners sell new Highland Beach townhouses for $12M
2965 West Corporate Lakes Boulevard and Black Creek Group CEO Raj Dhanda (Credit: Google Maps, Blue Vault)

TIAA sells Weston warehouse for $33M

TIAA sells Weston warehouse for $33M
Integra Investments’s Victor Ballestas and Artsquare at Hallandale Beach

Integra scores $68M refi for Artsquare at Hallandale Beach

Integra scores $68M refi for Artsquare at Hallandale Beach
Gulfstream Park and Stronach Group CEO Craig Fravel 

Gulfstream Park bets on $20M renovation

Gulfstream Park bets on $20M renovation
Daily Digest Miami

LVMH in early talks to buy Tiffany for $16B, Riviera Beach residents being evicted

LVMH in early talks to buy Tiffany for $16B, Riviera Beach residents being evicted
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...