Elliman takes over sales of Galleria Lofts

Engel & Völkers Fort Lauderdale previously handled sales

Renderings of Galleria Lofts and Jay Parker (Credit: SobelCo)
Renderings of Galleria Lofts and Jay Parker (Credit: SobelCo)

Douglas Elliman just nabbed sales of another SobelCo development in Fort Lauderdale.

Elliman is taking over sales and marketing of Galleria Lofts, a 48-unit luxury townhome project at 1005 North Federal Highway, from Engel & Völkers Fort Lauderdale. About 22 of the units, or 46 percent, are sold, according to a spokesperson for the Boca Raton-based developer.

Elliman’s Gigi Giusti and Joanna Berg are handling sales. Some units have been completed, and the remaining townhouses will be delivered in February.

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Earlier this month, the brokerage also took over sales and marketing at SobelCo’s 321 at Waters Edge, a boutique waterfront condo building.  It’s not uncommon for developers to replace their sales-and-marketing firm during a slowdown to inject fresh energy into a project.

Engel & Völkers Fort Lauderdale’s broker Giancarlo Cuffia said his office handled sales for 18 months, and resigned from Galleria Lofts and 321 at Waters Edge in November. “We have a great relationship with the developers, it’s just that it took longer than expected [to sell],” he said.

The two- and three-bedroom townhouses at Galleria Lofts range from 1,700 square feet to 2,400 square feet, and start at about $500,000, according to a press release. The project is located about half a mile away from Galleria Mall.

Property records show SobelCo paid $3.4 million for the development site in 2014 and broke ground about two years later.

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