SharkNinja president buys waterfront Golden Beach lot

Appliance mogul is planning to build a house on the site, agent says

501 Ocean Boulevard and Mark Barrocas (Credit: Forbes and
501 Ocean Boulevard and Mark Barrocas (Credit: Forbes and

The head of Shark vacuums and Ninja kitchen appliances just swept up a waterfront property in Golden Beach, property records show.

Mark Barrocas, president of Needham, Massachusetts-based SharkNinja, and his wife Irina paid $10.4 million, or $380 per square foot, for the single-family home development site at 501 Ocean Boulevard.

The appliance mogul is planning on building a house on the 27,300-square-foot lot, according to listing agent Samantha Elenson of One Sotheby’s International Realty. It includes 100 feet of ocean frontage.

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Records show the seller, 501 Ocean Boulevard, is linked to an address in Toronto. The previous purchase price is not available in public records.

The site hit the market about a year ago with Sue Honowitz of Rusty Stein & Co for $12 million. Elenson, who said the original asking price was too high, took over the listing in November.

Douglas Elliman’s Lauren Barrocas, a relative of the buyers, represented the couple.

The exclusive beachfront town is home to celebrities like Tommy Hilfiger, Mexican billionaire Carlos Slim and Bruce Weber.

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