The Real Deal Miami

Hard Rock Hotel in Daytona Beach set to open Feb. 17

The developer, Summit Hospitality Management Group, expect to get a certificate of occupancy in early Februrary
January 28, 2018 09:00AM

Rendering of Hard Rock Hotel in Daytona Beach

The developer of a new Hard Rock Hotel in Daytona Beach expects to obtain a certificate of occupancy for the 200-room property early next month.

The developer, Summit Hospitality Management Group, has spent about $40 million to convert the former Desert Inn hotel at 918 North Atlantic Avenue in Daytona Beach to a Hard Rock Hotel.

It will be the 25th Hard Rock Hotel worldwide and the fourth in Florida.

Efrain Silva, vice president of operations at Daytona Beach-based Summit Hospitality, told the Daytona Beach News Journal the development company expects to get a certificate of occupancy for its Hard Rock Hotel during the first week of February.

The hotel is scheduled to open Feb. 17, one day before the Daytona 500 NASCAR Cup Series auto race at Daytona International Speedway on Feb. 18.

The Daytona Beach Hard Rock Hotel will have 18,000 square feet of meeting space and a third-floor rooftop restaurant and bar. Other common-area amenities will include a coffee shop, spa, gym and an oceanfront swimming pool with private cabanas, and a splash zone and wading pool for children.

A complimentary program called “Sound of Your Stay” will allow overnight guests to borrow a Fender electric guitar and amplifier to play in their room, or a turntable to play vinyl records, or to use headphones to listen to a Spotify playlist of songs. [Daytona Beach News Journal]Mike Seemuth