The Real Deal Miami

Millennials would rather buy real estate from an influencer than an agent

Study found 80 percent of millennials would consider hiring an influencer as an agent
November 03, 2018 03:30PM

(Credit: Pixabay)

If you’re trying to help a millennial with real estate, you might be better off being an influencer than an agent.

A recent Engel & Völkers study found that 80 percent of millennials would consider hiring an influencer as a real estate agent, according to Inman. The study surveyed more than 1,000 people born between 1982 and 1999 with annual incomes of more than $100,000. The top three factors for the participants when choosing a real estate agent were referrals, local reputation and neighborhood expertise.

But, agents “have to have a niche or distinguishing factor that blends this knowledge with entertainment or aspirational value that will make you a center of influence — building your following and referral base as a result,” explained Engel & Völkers Americas President and CEO Anthony Hitt, speaking to Inman.

The study also found that 98 percent of respondents refer to social media or online reviews when contemplating a purchase and 84 percent said influencers “impacted their decision.” [Inman] – Eddie Small