Brazilian entertainment mogul pays $8.5M for St. Regis penthouse

Jorge Sirena Pereira is a promoter who also manages singer Roberto Carlos

Unit 2601 in the south tower of the St. Regis at 9701 Collins Avenue
Unit 2601 in the south tower of the St. Regis at 9701 Collins Avenue

A Brazilian music and entertainment mogul who manages the career of singer Roberto Carlos bought a penthouse at the St. Regis Bal Harbour, The Real Deal has learned.

Jorge Sirena Pereira paid $8.5 million for unit 2601 in the south tower at the St. Regis at 9701 Collins Avenue. It spans 3,524 square feet and has three bedrooms and one-and-a-half bathrooms. The deal works out to $2,412 per square foot. The purchase is a sharp price chop from the unit’s original nearly $13 million list price in 2017.

The seller was identified as Chateauroux Holdings Ltd, a Bahamian corporation. Records show the seller, represented by a New York attorney, paid $6.5 million for the unit in 2012.

Roberta Ingletto, founder of Concierge Realty Brokers, who represented Chateauroux Holdings, said the deal set a new price-per-square-foot record in the luxury condo complex, up 18 percent from the previous record of $2,053 per square foot for unit 1100C purchased in November. The condo tower was completed in 2011.

Ingletto identified the buyer as Mama DF Inc. But corporate records show that entity is led by Pereira and his son, Matheus Sirena. Marcelo Agostini of AG Real Estate represented Pereira.

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Dody Sirena (Credit: Twitter)

Known as Dody Sirena, Pereira is the founder of DCSet Promoções, an event production company; and Atlantico Promoções Ltda., a public relations firm. He also owns agribusiness, food franchising and sports marketing firms. His longtime client, Roberto Carlos, has been called the King of Latin music. Pereira plans to use the St. Regis condo as a second home, Ingletto said.

Ingletto said she first listed the unit at the end of 2017 for $12.9 million, and dropped the price in January to $9.5 million.

Other owners at the St. Regis include spec home developer Shlomy Alexander, the father of Douglas Elliman brokers Oren and Tal Alexander. He paid $5.5 million for unit 1401 in the south tower in September.

The St. Regis is connected to the St. Regis Bal Harbour Resort, which Qatar-based ARTIC bought for $213 million in 2014. The 27-story luxury hotel includes 192 rooms and 24 condo-hotel units. It features a spa, two pools, a gym, business center, 11,200 square feet of meeting space and a 7,800-square-foot ballroom, and a handful of restaurants.