Cash4Gold founder drops $20M on Miami Beach estate

The home sold at a sharp discount from its previous listing price of $35M

100 La Gorce Drive, Carolyn Aronson and Jeff Aronson
100 La Gorce Drive, Carolyn Aronson and Jeff Aronson

The founder of Cash4Gold bought a waterfront home in Miami Beach’s La Gorce Island for $19.6 million. The home sold at a 44 percent discount from its listing nearly four years ago.

Jeff Aronson and his wife Carolyn bought the 10,094-square-foot estate at 100 La Gorce Drive for $1,941 per square foot. Rapa Holdings, which is managed by Andrew Feldman, sold the property.

That sale price was a significant price chop from 2016, when it listed for $34.9 million.

Nancy Batchelor of Berkshire Hathaway HomeServices EWM Realty represented the seller in the deal. The buyer was represented by Mirce Curkoski of ONE Sotheby’s International Realty.

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Aronson founded Cash4Gold in 2007 and it went bankrupt in 2012 amid complaints from customers for not receiving payments. The company allowed people to mail in their gold and silver jewelry in exchange for cash without going to a pawn shop. Cash4Gold gained popularity during the recession as more people fell on hard times. The company was also known for its 2009 Super Bowl commercial featuring MC Hammer.

Aronson is now CEO of TitanFC, a American mixed martial arts promotion based out of Pompano Beach, FL that is a minor league to the Ultimate Fighting Championship. His wife Carolyn is an entrepreneur and founder of It’s a 10 Haircare brand.

The house sits on 2 acres of land and has seven bedrooms and 10 bathrooms. Built in 1952, it features a pool, patios, and spa. It also has a separate guest house, a gym and a pool house with a full kitchen.

The property includes a tennis courts and 2 boat lifts.

La Gorce Island is a private, residential island consisting of 59 high-end homes. In June 2018, Rob Arnott, who runs the asset manager Research Affiliates bought a waterfront spec mansion on La Gorce Island for $32 million. At the time, the deal was the most expensive purchase in Miami Beach since at least 2015.