Cash4Gold founder drops $20M on Miami Beach estate

The home sold at a sharp discount from its previous listing price of $35M

Miami /
Dec.December 05, 2019 09:45 AM
100 La Gorce Drive, Carolyn Aronson and Jeff Aronson

100 La Gorce Drive, Carolyn Aronson and Jeff Aronson

The founder of Cash4Gold bought a waterfront home in Miami Beach’s La Gorce Island for $19.6 million. The home sold at a 44 percent discount from its listing nearly four years ago.

Jeff Aronson and his wife Carolyn bought the 10,094-square-foot estate at 100 La Gorce Drive for $1,941 per square foot. Rapa Holdings, which is managed by Andrew Feldman, sold the property.

That sale price was a significant price chop from 2016, when it listed for $34.9 million.

Nancy Batchelor of Berkshire Hathaway HomeServices EWM Realty represented the seller in the deal. The buyer was represented by Mirce Curkoski of ONE Sotheby’s International Realty.

Aronson founded Cash4Gold in 2007 and it went bankrupt in 2012 amid complaints from customers for not receiving payments. The company allowed people to mail in their gold and silver jewelry in exchange for cash without going to a pawn shop. Cash4Gold gained popularity during the recession as more people fell on hard times. The company was also known for its 2009 Super Bowl commercial featuring MC Hammer.

Aronson is now CEO of TitanFC, a American mixed martial arts promotion based out of Pompano Beach, FL that is a minor league to the Ultimate Fighting Championship. His wife Carolyn is an entrepreneur and founder of It’s a 10 Haircare brand.

The house sits on 2 acres of land and has seven bedrooms and 10 bathrooms. Built in 1952, it features a pool, patios, and spa. It also has a separate guest house, a gym and a pool house with a full kitchen.

The property includes a tennis courts and 2 boat lifts.

La Gorce Island is a private, residential island consisting of 59 high-end homes. In June 2018, Rob Arnott, who runs the asset manager Research Affiliates bought a waterfront spec mansion on La Gorce Island for $32 million. At the time, the deal was the most expensive purchase in Miami Beach since at least 2015.


Related Articles

arrow_forward_ios
369 North Hibiscus Drive (Villazzo Realty, iStock) Buddhist, Mansion
Lawyer pays $14M for waterfront Hibiscus Island manse that hosted Tibetan Buddhist masters
Lawyer pays $14M for waterfront Hibiscus Island manse that hosted Tibetan Buddhist masters
From left: Stephen Macricostas and Andre Branch in front of 4535 Nautilus Court (Getty Images, Redfin)
Buyer of Andre Branch’s former Miami Beach house flips it for $7M
Buyer of Andre Branch’s former Miami Beach house flips it for $7M
Rise at Brickell City Centre at 88 SW 7 Street in Miami (Condos.com)
Closing at Rise tops Miami-Dade’s weekly condo sales
Closing at Rise tops Miami-Dade’s weekly condo sales
Alex and Yanina Sapir (Getty, Instagram, Illustration by Kevin Rebong for The Real Deal)
Developer Alex Sapir’s wife files for divorce, citing a “loveless” marriage
Developer Alex Sapir’s wife files for divorce, citing a “loveless” marriage
Pebb Capital's Todd Rosenberg with 4000 Collins Avenue (Loopnet, iStock)
Pebb JV sells CVS-anchored retail space in Miami Beach for $18M
Pebb JV sells CVS-anchored retail space in Miami Beach for $18M
Black Lion Investments' Robert Rivani and the Ritz-Carlton Residences at 4701 North Meridian Avenue in Miami Beach (Ritz-Carlton Residences, Black Lion Investments)
Black Lion’s den: Robert Rivani pays $8M for waterfront Miami Beach penthouse
Black Lion’s den: Robert Rivani pays $8M for waterfront Miami Beach penthouse
Emilio and Gloria Estefan with 444 West Rivo Alto Drive (Getty, Redfin)
Gloria and Emilio Estefan sell waterfront Venetian Islands home
Gloria and Emilio Estefan sell waterfront Venetian Islands home
Michele and Kevin Segalla and Ilya Karpov with 320 Hibiscus Drive (LinkedIn, Craig Denis) Miami, Mansions
Mobile gaming tycoon, investment manager wife pay $29M for Hibiscus Island spec mansion
Mobile gaming tycoon, investment manager wife pay $29M for Hibiscus Island spec mansion
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...