A top producer at One Sotheby’s International Realty is rebranding and started her own team.
Saddy Abaunza, known by her married name as Saddy Delgado, is partnering with her sister, Valeria Kelly, and her mother, Saddy L. Abaunza to launch the abaunza.group, based out of One Sotheby’s Coral Gables and Brickell offices.
The team also includes Ani de la Fe, Daisy Blanchard, Hector De La Canal, Raiza Carnevalli and Emilia Torres.
Abaunza, the daughter, has closed $263 million in sales over her career, according to MLS data pulled by One Sotheby’s. Abaunza, 55, got her license at 18 years, but said she launched her brand after she got divorced at 33. She’s worked with celebrity buyers and sellers who include Gloria and Emilio Estefan, Sylvester Stallone and Dwyane Wade.
Abaunza has been known throughout her career as Saddy Delgado, but said she has slowly been changing her name on social media. Launching the new team, which includes rebranding all marketing materials, will mark the end of that, she said.
Kelly has closed $45 million in sales over her 13-year career. Kelly said that while they helped each other with various deals, the three family members worked independently.
Together, “we’ve got the three generations, we reach all kinds of buyers,” Kelly said. The group focuses on luxury single-family and condo sales in Miami Beach, Fisher Island, Coconut Grove, Coral Gables, Gables Estates and Pinecrest.
In 2019, Abaunza, opened a satellite office in Mexico City. The new group is also offering commercial services, Abaunza said.
“I’m getting a lot of commercial clients, especially from Latin America, since they’ve created all this wealth we’re guiding them on income-producing commercial properties,” she added.