Top producer at One Sotheby’s forms new team

The group will also offer commercial services

Miami /
Jan.January 13, 2020 09:45 AM
The Abaunza Group

The Abaunza Group

A top producer at One Sotheby’s International Realty is rebranding and started her own team.

Saddy Abaunza, known by her married name as Saddy Delgado, is partnering with her sister, Valeria Kelly, and her mother, Saddy L. Abaunza to launch the abaunza.group, based out of One Sotheby’s Coral Gables and Brickell offices.

The team also includes Ani de la Fe, Daisy Blanchard, Hector De La Canal, Raiza Carnevalli and Emilia Torres.

Abaunza, the daughter, has closed $263 million in sales over her career, according to MLS data pulled by One Sotheby’s. Abaunza, 55, got her license at 18 years, but said she launched her brand after she got divorced at 33. She’s worked with celebrity buyers and sellers who include Gloria and Emilio Estefan, Sylvester Stallone and Dwyane Wade.

Abaunza has been known throughout her career as Saddy Delgado, but said she has slowly been changing her name on social media. Launching the new team, which includes rebranding all marketing materials, will mark the end of that, she said.

Kelly has closed $45 million in sales over her 13-year career. Kelly said that while they helped each other with various deals, the three family members worked independently.

Together, “we’ve got the three generations, we reach all kinds of buyers,” Kelly said. The group focuses on luxury single-family and condo sales in Miami Beach, Fisher Island, Coconut Grove, Coral Gables, Gables Estates and Pinecrest.

In 2019, Abaunza, opened a satellite office in Mexico City. The new group is also offering commercial services, Abaunza said.

“I’m getting a lot of commercial clients, especially from Latin America, since they’ve created all this wealth we’re guiding them on income-producing commercial properties,” she added.


Related Articles

arrow_forward_ios
One Sotheby’s nabs new dev team from Fortune
One Sotheby’s nabs new dev team from Fortune
One Sotheby’s nabs new dev team from Fortune
Monte Greenberg and Kaylee McCall Correa (Facebook via Colliers, Elion Partners)
Movers & Shakers: Elion taps new capital markets managing director & more
Movers & Shakers: Elion taps new capital markets managing director & more
One Sotheby’s expands with Space Coast acquisition
One Sotheby’s expands with Space Coast acquisition
One Sotheby’s expands with Space Coast acquisition
From left to right: One Sotheby's Chief Sales Officer Seth Kaufman, Harding Realty co-founder Anita Bigelman, One Sotheby's co-founder Daniel de la Vega and Harding Realty co-founder Marta Waserstein
One Sotheby’s acquires Surfside brokerage Harding Realty
One Sotheby’s acquires Surfside brokerage Harding Realty
Chris Anthony and Daniel de la Vega (Getty)
One Sotheby’s taps former Weichert regional president to lead north Florida expansion
One Sotheby’s taps former Weichert regional president to lead north Florida expansion
The Abaunza Group and Michael Martinez (iStock)
Michael Martinez, Abaunza Group take top One Sotheby’s awards for 2020
Michael Martinez, Abaunza Group take top One Sotheby’s awards for 2020
Jeff Miller and Daniel de la Vega 
Jeff Miller leaves Brown Harris Stevens to join One Sotheby’s
Jeff Miller leaves Brown Harris Stevens to join One Sotheby’s
Daniel de la Vega (iStock)
One Sotheby’s launches pre-listing renovation company
One Sotheby’s launches pre-listing renovation company
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...