Stephanie Shojaee promoted to Shoma Group president

She plans an expansion of the firm in the US, Mexico and Colombia

Miami /
Mar.March 23, 2022 09:45 AM
Shoma Group's Stephanie Shojaee with Shoma Bay (Shoma Group, iStock, Illustration by Shea Monahan for the Real Deal)

Shoma Group’s Stephanie Shojaee with Shoma Bay (Shoma Group, iStock, Illustration by Shea Monahan for the Real Deal)

Stephanie Shojaee was promoted to president of Shoma Group, the real estate development firm led by her husband, Shoma Chairman Masoud Shojaee, The Real Deal has learned.

Stephanie Shojaee, who joined Coral Gables-based Shoma in 2013 as chief marketing officer, eventually plans to expand Shoma in the U.S. and parts of Latin America, including California, Texas, Mexico and Colombia, she said.

Shojaee said her husband, who previously held the title of president, is “not stepping back at all.” Masoud Shojaee co-founded the company in 1988 with his ex-wife, and it has developed single-family home communities, commercial and mixed-use projects. Stephanie and Masoud were married in 2019.

“We’re going to stay in this together, and he’s obviously at the forefront of this ambition,” Stephanie Shojaee said.

In addition to overseeing marketing efforts, Shojaee works with the in-house sales, leasing and management divisions for Shoma’s new developments. She said her new title won’t mark a drastic change, as she was involved in the leasing and sale of Sanctuary Doral Apartments, as well as the $100 million sale of The Flats Apartments in Doral, and also the completion and sellout of the Ten30 South Beach condo project in Miami Beach. Sanctuary Doral was fully leased within eight months of opening. Avanti Residential bought the apartments for $102.5 million in October.

“My role has been very fluid since the beginning,” Stephanie Shojaee said. “I’ve been given a lot of hats.”

Now, she is working on all new ground-up developments, including multifamily projects in Hialeah, North Bay Village and near Coral Gables in Miami. The new developments, called Shoma Village, Shoma Bay and Shoma One, respectively, will total close to 1,000 units and include a Shoma Bazaar food hall. The first food hall recently opened in Doral. More multifamily projects are planned.

“I came up with the idea and I had to push Masoud. I was very adamant about wanting to do this,” Shojaee said, adding that she checks the daily sales figures at Shoma Bazaar in Doral every night since it opened.

Shojaee, who said she started the in-house management division, is working on building an affordable housing arm at Shoma. Shoma’s North Bay Village project will include a small portion of workforce housing.

She has a large social media following with 386,000 followers on Instagram, and said she is trying to motivate younger women.

“There’s just not many women in the real estate industry, especially ones in leadership positions. It was very hard to get accepted into this boys’ club,” Shojaee, 37, said. “I feel this urge to want to show women ‘yes we can do it all.’”





    Related Articles

    arrow_forward_ios
    Masoud and Stephanie Shojaee and Ten30 South Beach (Shoma Group)
    Shoma completes Ten30 South Beach condo project near Lincoln Road
    Shoma completes Ten30 South Beach condo project near Lincoln Road
    From left: Masoud Shojaee of Shoma Group and Ugo Colombo of CMC Group (Shoma Group, CMC Group, iStock/Illustration by Steven Dilakian for The Real Deal)
    Verdict upended: Judge throws out Masoud Shojaee’s $10M court win against Ugo Colombo affiliate
    Verdict upended: Judge throws out Masoud Shojaee’s $10M court win against Ugo Colombo affiliate
    Shoma, Related sell Park Square at Doral dev site for $16M, buyer plans multifamily project
    Shoma, Related sell Park Square at Doral dev site for $16M, buyer plans multifamily project
    Shoma, Related sell Park Square at Doral dev site for $16M, buyer plans multifamily project
    From left: Doug Andrews, Chairman, Avanti Residential; Masoud Shojaee, President & Chairman, SHOMA Group; Christian Garner, CEO, Avanti Residential; Sanctuary Apartment Complex at 9400 Northwest 41st Street, Doral, FL (Avanti Residential, ApartmentFinder, SHOMA Group)
    Masoud Shojaee’s Shoma sells Doral apartments for $103M
    Masoud Shojaee’s Shoma sells Doral apartments for $103M
     Shoma Group CEO Masoud Shojaee and his company's headquarters at 201 Sevilla Avenue in Coral Gables (Shoma, Google Maps)
    Shoma Group HQ faces foreclosure over allegedly unauthorized construction: lawsuit
    Shoma Group HQ faces foreclosure over allegedly unauthorized construction: lawsuit
    915 and 920 Palermo Avenue in Coral Gables
    Shoma Group co-founder picks up Coral Gables apartment complex for $8M
    Shoma Group co-founder picks up Coral Gables apartment complex for $8M
    Shoma Group president Masoud Shojaee and renderings of the project (Shoma Group)Shoma Group president Masoud Shojaee and renderings of the project (Shoma Group)
    Shoma pays $16M for North Bay Village site, plans Publix-anchored apartment project
    Shoma pays $16M for North Bay Village site, plans Publix-anchored apartment project
    Matthew Whitman Lazenby, Grant Cardone, Phil Collins, Orianne Bates, Russell Galbut, Natalie Brabner, Craig Studnicky and Masoud Shojaee (Lazenby by Sonya Revell; Getty, iStock)
    South Florida’s juiciest real estate lawsuits of 2020
    South Florida’s juiciest real estate lawsuits of 2020
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...