Lefferts is kicking off sales for the third North Beach condo project in its pipeline, 72 Carlyle.
Douglas Elliman’s Eklund-Gomes team is leading sales for the 20-story, 134-unit tower planned for 600 72nd Street in Miami Beach, according to a press release. Units will range from one to three bedrooms, with prices from $1.8 million to $10 million, the release shows.
Lefferts founder, Mendy Chudaitov, tapped Italian architect Piero Lissoni to design the tower’s interiors. Amenities in the building will include a pool, fitness center, spa facilities, lounge, padel court, kids’ room, and private beach club access through a partnership with the Boucher Brothers.
Miami Beach-based Lefferts acquired the non-waterfront assemblage for a combined $14.3 million over two decades, records show.
The launch follows the completion of Lefferts’ first North Beach condo project, 72 Park, earlier this year. Closings for the 22-story, 206-unit short-term rental-friendly tower at 580 72nd Street –– which is adjacent to the 72 Carlyle site –– started in March. Lefferts also launched sales for its planned Palma Miami Beach Residences at 600 71st Street last year, with condo prices starting at $650,000. Cervera Real Estate is leading sales and marketing for the project, which is 40 percent presold, Chudaitov confirmed.
Chudaitov said his target demographics for 72 Carlyle are locals, out-of-state buyers from feeder markets like California and New York, and investors. The project is intended to provide “obtainable luxury” for buyers interested in proximity to the beach (which is five blocks away), he said, “The price point is really the sweet spot in this market.”
Elliman’s Fredrik Eklund said he also anticipates the project appealing to location-focused locals, rather than international buyers who are more drawn to branded residences and supertalls. Eklund says North Beach is in the early stages of a luxury evolution.
“This is like NoHo 10 years ago I would say,” he said, referencing the once-overlooked Manhattan neighborhood.
In 2017, Miami Beach residents voted to increase density for developments in North Beach, setting the stage for a new wave of investment in the neighborhood. Lefferts’ completion of 72 Park marked the first new condominium in North Beach in five years.
Aside from Lefferts’ projects, the rezoning spurred developments like Northlink Capital’s planned 7200 Collins. The 12-story, 222-unit project is slated for 7200 Collins Avenue, on the former site of Denny’s. Sales launched for the non-waterfront short-term rental-friendly condos in April, with prices starting at $600,000. In March, Constellation Group, Boschetti Group and Vietmar landed a $42.3 million construction loan for their planned Ella Miami Beach. The 10-story, 103-unit non-waterfront short-term rental-friendly condo project at 6940 Abbott Avenue has prices starting at $500,000.
Other projects in North Beach’s pipeline include the Meruelo family and Terra’s planned 120-unit condo and 150-room hotel project at the 3.8-acre oceanfront Deauville Beach Resort at 6701 Collins Avenue. Witkoff Group has also joined Alex Blavatnik and Sandor Scher on their stalled Ocean Terrace project on the site spanning 7409 to 7449 Collins Avenue and 7400 to 7450 Ocean Terrace, which includes a 20-story, 75-unit luxury condo.