Newrock Leases up Retail Space at Oakland Park Apartments

Newrock Partners is bringing a roster of fitness, wellness and dining brands to Oakland Park’s North Federal Highway corridor, as tenants seek relative affordability compared to other parts of South Florida.

The Oakland Park-based developer leased over 27,000 square feet of retail space to 13 tenants at its Oaklyn and Parklyn multifamily developments, Newrock Partners Principal Koby Assaraf said.

Ten of those tenants, including Pure Barre, Carrot Express, Epic Cycles and Pause Studio, leased all 20,000 square feet of retail space at Oaklyn Park Apartments, according to Newrock. The complex at 3333 North Federal Highway includes 100,000 square feet of office space and 274 apartments, all of which have been leased and occupied since last year.

Newrock is quickly filling Parklyn Residences’ 29,000 square feet of ground floor retail space, Assaraf said. About 7,500 square feet has been leased to three tenants, including Jetset Pilates, RememBR Market and Dave’s Hot Chicken, which are set to open at the end of this year. The seven-story building at 3411 North Federal Highway launched leasing for its 165 apartments three months ago and is 40 percent filled, Assaraf said.

Other retail concepts in active negotiation to fill Parklyn’s remaining space include an all-day cafe, a high-end nail boutique, a spin fitness studio and a bank branch. Newrock said it expects the retail space to be fully leased by the end of the year.

David Abrams, Eliot Goldschmidt and Jeff Jacobson of Masonre and Joshua Deitchman of Level Realty handled the retail leasing for both developments.

Masonre founder and CEO David Abrams said the lineup was carefully curated to cater to South Florida’s health-and-wellness-oriented lifestyle.

Retailers were selected to “add a little bit of premium” to some of the older retail on Federal Highway while also maintaining some affordability, Assaraf said.

“For anyone that was priced out of Las Oslas or wanted something a little bit higher end than, let’s say Pompano, this was a natural fit,” he said.

He called the project a coastal “urban core downtown environment” and said the retailers will “move the needle” for Oakland Park’s market.

Oakland Park is an emerging hotspot in Broward County, offering a convenient central location between Fort Lauderdale and Pompano Beach, a revitalized downtown and favorable rental rates, according to a 2024 City of Oakland Park economic development report. Oakland Park’s commercial rent rates are 20 to 30 percent lower than Fort Lauderdale’s submarkets, according to Market Realty Florida, luring tenants searching for affordability.

The area has attracted a wave of mixed-use developments as developers capitalize on the city’s growth and accessibility. Last year, Waypoint Residential scored approval for two developments in Cypress Creek with 631 apartments and commercial space. In 2024, the Urban League of Broward County advanced its plan for a 469-unit mixed affordable housing development. That project is still underway.