Naming rights: Rooting for the hometown corporate giant

From the November issue: Some sports teams can take in as much
as $20 million a year these days for the naming rights to their
ballparks or arenas — although these are generally complicated,
multi-year deals known as “partnerships.” Now, even Forest City Ratner,
the principal owner of the National Basketball Association’s Nets, has
set up a division to act as a broker for venues looking to market their
marquee space.