Oscar de la Renta buys at Soho Mews

Soho Mews

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In another recent coup for Soho Mews, the glitzy new condominium at 311 West Broadway whose luck appears to have turned around, famed designer Oscar de la Renta closed yesterday on a $2.4 million apartment at the Gwathmey Siegel & Associates-designed development, according to the New York Times. It’s the latest in a string of positive news for developer United American Land, which is now close to paying off its $129 million construction loan a few months prior to its maturation. The 68-unit project came on the market in 2007, but after the economy took a turn for the worse, sales slowed, buyers attempted to renege on their contracts, and prices were slashed by 12 to 15 percent. The fashion mogul, who lives on a large estate in Kent, Conn. and also has an apartment on Park Avenue, bought the two-bedroom, 1,400-square-foot loft for his son, Moises, who is also a designer, said listing brokerage East Egg Realty. It was originally listed for $2.7 million. [NYT]