Brokers come out for launch of amenities at 515 East 72nd Street

Clockwise from left: Keith Walker and Michael Etra from the Witkoff Group with Kelly Mack, president of Corcoran Sunshine; Harlan Goldberg and Norma-Jean Callahan of 515 East 72 with Howard Margolis of Prudential Douglas Elliman and Lawrence Treglia from Core; Keith Walker and Michael Etra from The Witkoff Group with Jim Sheehan of 515 East 72; and Jordan Weiss of NYCondo & Real Estate and Carey Adina Karmel of Corcoran receive complimentary massages (credit: Jim Cummins)

Real estate pros came out in force Tuesday night for the unveiling of 40,000-square-feet of amenity spaces at 515 East 72nd Street, the 41-story Upper East Side condominium formerly known as Miraval Living.

As previously reported, the 365-unit building parted ways with its former spa after a dispute over delays and payments in October last year and has joined forces with a slightly cheaper alternative spa, named Elements. The new amenity space also includes a newly designed children’s playroom by Jodi’s Gym and private park.

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“Between the new amenity offerings in the building and new financing options we have seen an unprecedented interest in 515 East 72nd Street. We are currently over 50 percent sold and expect to see that number increase considerably in the coming months,” said Elaine Diratz, senior managing director of Corcoran Sunshine Marketing Group, which is handling the sales and marketing for the development.

Corcoran Sunshine is not the first brokerage to have marketed the building. This is the third sales firm to try to sell units. Prudential Douglas Elliman took the project over from the Marketing Directors in September 2007 and Corcoran took over from Elliman in 2009.

Prices start at $730,000 for a one-bedroom at 515 East 72nd Street and at $1,620,000 for the Tower Residences, which include 45 luxury homes located on the uppermost floors. — Katherine Clarke

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