StreetEasy curbs plans for expansion outside NYC
UPDATED, 8:49p.m., Oct. 2: StreetEasy appears to have shelved plans to expand into new markets, following Zillow’s $50 million purchase of the New York City-based listings provider late this summer.
“We’ve realigned StreetEasy to focus entirely on New York City, where the company has the strongest brand and deepest local knowledge,” an unnamed Zillow representative told Curbed. The firm, which had expanded into the Washington, D.C., and Miami markets before the acquisition, now appears to be doubling down in the Big Apple, filling Zillow’s previous gap in the New York City market.
And despite StreetEasy founder and CEO Michael Smith’s statement to Curbed that the site would “continue to operate as usual,” a new executive is rumored to be running daily operations. That would be Susan Daimler, whose Buyfolio site Zillow acquired last year, and serves as the general manager of Zillow New York.
StreetEasy also unveiled a new layout this week, in a move company insiders told Curbed was in the works prior to the Zillow buy. [Curbed] — Julie Strickland