VTS raises $21M in Series B round

Cloud-based leasing startup has picked up a total of $34M from investors

From left:  VTS co-founders Nick Romito, Ryan Masiello and Karl Baum
From left:  VTS co-founders Nick Romito, Ryan Masiello and Karl Baum

Cloud-based leasing management company VTS just raised $21 million in a Series B financing round, CEO Nick Romito told The Real Deal. OpenView Venture Partners led the round, which brings the total investment in VTS to $34 million and illustrates venture capital’s continued zeal for commercial real estate.

OpenView’s investments include enterprise software firms such as ExactTarget (acquired by Salesforce for $2.5 billion) and Mashery (acquired by Intel for $180 million-plus). VTS is its first bet on a commercial real estate technology company, said the venture firm’s managing partner Adam Marcus, who is taking a seat on the startup’s board.

The lion’s share of the new funds will be used to further develop VTS’ products and its customer service team, Romito said in an interview with TRD. “Given the size of the portfolios that we’re putting up [on the platform] on a monthly basis, we never want a time that the customer is like: ‘what do I do?’” he said.

The platform allows landlords and brokers to keep track of current and prospective tenants across large portfolios. Landlords can track how space performs and zero in on inefficiencies, while brokers can help landlords market available space, find new tenants, and keep track of their deals in the cloud. Clients include Jamestown Properties, SL Green Realty and Vornado Realty Trust, as well as brokerages such as CBRE and JLL.

“VTS takes an archaic method and puts it online,” OpenView’s Marcus said, adding he felt the startup would benefit from the network effect of being the largest player in the leasing management space. “It has established a beachhead,” he said.

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VTS, headquartered here in New York and formerly known as View the Space, claims to have 1.5 billion square feet of office space represented on its platform globally. Its main competitor is Hightower, whose clients include the Durst Organization, Cushman & Wakefield and Kushner Cos. In May, Hightower, also based in New York, raised $13 million in a Series B round led by RRE, as TRD reported.

In January, Blackstone Group bought a stake in VTS for $3.3 million,  valuing the firm at close to $35 million at the time. VTS has offices in San Francisco, Los Angeles, Dallas and Boston in addition to New York, but co-founder Ryan Masiello said the firm, which relaunched its platform in June, operates in every major U.S. market and 10 international markets, including London and Shanghai.

“We understand how to scale the business,” Masiello said.

The startup and its main rival are clear beneficiaries of a surge in venture capital investment in the U.S., which totaled $49.5 billion in 2014, compared to $30.1 billion in 2013, according to a recent MoneyTree report.* Many backers of famous startups such as Uber and Instagram are also, pardon the pun, venturing into the commercial real estate space and investing in firms such as Cadre, Fundrise and LiquidSpace.

(*The MoneyTree report is prepared by the National Venture Capital Association and PricewaterhouseCoopers, based upon Thomson Reuters data.)