launches as iBuying website for new development units in US

Richard Swerdlow and Neel Kawale have nearly 60 projects in Florida and California on the site founders Richard Swerdlow and Neel Kawale (Getty, Hauskey, founders Richard Swerdlow and Neel Kawale (Getty, Hauskey, founder Richard Swerdlow and Haüskey founder Neel Kawale partnered to launch, an iBuying website for new development and preconstruction condos, The Real Deal has learned.

The partners are hoping to capitalize on growing demand for new condos and the rise of buyers embracing online shopping for real estate.

Swerdlow and Kawale said they invested several millions of dollars in, which includes a 24/7 concierge.

Swerdlow, a Miami-based real estate and proptech investor whose other ventures include, has owned the domain for about a decade. The pandemic accelerated his and Kawale’s plans to partner on the website, as developers pivoted to virtual sales, Swerdlow said. follows a similar model as Kawale’s Toronto company, Haüskey, does in Canada.

Sign Up for the undefined Newsletter launched with about 60 projects, the majority of which are in South Florida, as well as some in California. Buyers can pay for their units using,, Spark, and if they want to use cryptocurrency, BitPay. will generate revenue off of commissions and will offer commission rebates to buyers that can range from $10,000 to $100,000.

The website includes a combination of listings that are exclusive and not exclusive. The new development marketplace is fragmented and lacks transparency in its current state, with developers controlling the release of units and pricing, Swerdlow and Kawale said.
Prior to the pandemic, they often required an in-person visit to a sales center for deals to move forward.

“In new construction, developers don’t release all the inventory at once. Brokers don’t disclose all of the pricing,” Swerdlow added. “We wanted to peel the curtain back.”

They plan to expand to markets such as Austin, Nashville, Chicago and Atlanta, Kawale said. is selling units from PMG, OKO Group, Newgard Development Group and other developers.

Unlike, features listings for resale units across the country. provides weekly condo data to TRD. Last year, Swerdlow teamed up with South Florida developer Bruce Goldstein to launch Bulk Condo Deals, betting on the growing distress of condo markets in the U.S.

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