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New York

Serhant takes over sales at 200 Amsterdam

Ryan Serhant’s firm replaced Brown Harris Stevens Development Marketing

Serhant Takes Over Sales at 200 Amsterdam
A photo illustration of Ryan Serhant and 200 Amsterdam (Getty, Google Maps)

Serhant’s new development arm is taking over sales at SJP Properties and Mitsui Fudosan’s 200 Amsterdam Avenue.

The team, led by Peter Zaitzeff, is replacing Brown Harris Stevens Development Marketing, which has been at the helm since the pre-development phase of the project. 

Serhant is tasked with selling several of the Lincoln Square tower’s upper floor penthouses, including a four-bedroom duplex, last asking $38 million, featured as Roman Roy’s apartment in the last season of HBO’s “Succession.”

Deals have closed for 90 of the building’s 112 units — about 83 percent — with another two units in contract, according to data from Marketproof. The apartments sold for an average of about $2,800 per square foot.

BHSDM managing director Robin Schneiderman said in an emailed statement that he was proud of the team’s success marketing the 52-story building, including selling $144 million worth of inventory in 2023 alone.

Schneiderman also credited the team with pioneering a partnership with Lincoln Center to offer exclusive perks to 200 Amsterdam’s residents. 

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Sales launched at the building in 2019 but were later paused due to a lawsuit over the building’s height, which critics argued was too tall compared to the surrounding neighborhood. 

In 2018, the Municipal Arts Society and the Committee for Environmentally Sound Development sued the developers, alleging the city unlawfully issued a building permit. Though a lower court judge initially sided with the group, a New York State appellate court later reversed its decision, which would have required the developers to knock off the top 20 floors. 

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Sales relaunched at 200 Amsterdam in 2021. Two years later, the building notched its priciest sale yet when a buyer paid $21 million for a full-floor penthouse in an all-cash deal. Other eight-figure deals include the sale of a 45th floor penthouse for $19.5 million in May 2022. 

The Art Deco tower, designed by architect Elkus Manfredi, features three floors of amenities, including a 75-foot swimming pool, steam room, sauna, pet and personal shopping services and residents’ lounge. 

Apartments at the building range from one to five bedrooms priced at $3.1 million to $40 million. 

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brown harris stevensSJP PropertiesRyan Serhant
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New Development Marketing