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Reynolds revamping New Jersey office campus for “live, work, play” 

Developer replacing office with residential units and retail

Reynolds Receives Approval for New Jersey Office Revamp
Reynolds Asset Management's Louis Reynolds with rendering of 3131 Princeton Pike (Reynolds Asset Management, Getty)

A 27-acre office complex in New Jersey is about to be transformed into something entirely different by Reynolds Asset Management, the latest play to update office spaces in a post-pandemic world.

The developer received approval from the Lawrence Township town council and planning board to redevelop 3131 Princeton Pike in the Mercer County municipality, the township announced. Reynolds will replace three of the six properties on the site to create a “live, work, play” environment.

The CANVAS project will feature 204 residential units and 17,000 square feet of retail space for businesses including restaurants, salons, dry cleaning, pet grooming and exercise studios.

The residences will be one-, two- or three-bedroom units, ranging from 810 to 1,260 square feet, with 15 percent set aside as affordable, according to CentralJersey.com. Residential amenities will include a clubhouse, co-working space, fitness center, package room, a pool, an interior courtyard and a dog park, as well as charging stations for electric vehicles.

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In a statement, Reynolds founder Louis Reynolds said the development would provide opportunities for young professionals and older individuals looking to downsize in a “community largely made up of single-family homes.”

Reynolds is set to break ground on the project in the fall and expects to complete the development in early 2026. The developer has already upgraded the three office buildings it plans to maintain. The campus, which dates back to 1970, was only 42 percent occupied as of 2021.

Lawrence Township manager Kevin Nerwinski called the project a “win-win” for the township. The project is not without its detractors, though, with at least one official expressing concern surrounding the timing. The township is working on a master plan, though it likely wouldn’t be in place until late next year.

For CANVAS, the next step is to file an application to be heard by the township’s planning board.

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