2Future is betting big on Miami.
The family office and its real estate arm, QriarCity, are building an impressive portfolio of buildings in the area. Earlier this year, we spoke with the 2Future team about their first major Miami Beach commercial project, 1333 Dade, a five-story boutique office space. Now they’re unveiling plans for their next development: 1440 Michigan, a 23-unit luxury residential project tailored to mid-term rentals (MTR).
We sat down with 2Future’s CEO Luis Felipe Silveira and Real Estate Development Officer Bento Queiroz to talk about bringing Brazilian style and flexible luxury living to a discerning clientele that’s currently being overlooked.
A new vision for rental living
2Future and QriarCity’s focus is on legacy investments, and their Miami projects are no exception.
“We didn’t come to Miami to do another commercial building or to do another residential building, but to build something that will last for generations,” says Silveira.
1440 Michigan fills a void in the Miami Beach market: luxury residences for individuals who aren’t ready to put down roots in Miami, but need a home base for part of the year. Ultra-luxury buildings often have rigid rental policies and don’t provide the flexibility QriarCity’s clientele needs.
“We don’t want to be a hotel. We don’t want to be an Airbnb,” says Queiroz. “We want to be a curated, ultra-luxury rental community.”
QriarCity sees the project as the residential counterpart to 1333 Dade. In fact, Queiroz notes that future clients could be executives working at 1333 Dade.
“We envision our target client as an executive who works in a family office, VC fund, or wealth management company that is transitioning from New York, Chicago, or the West Coast, and is coming to spend most of the week here in Miami but travels back and forth,” says Queiroz.
Another potential demographic is people who are bicoastal or who split their time between Miami and another location, such as London or the French Riviera.
“They don’t have to carry real estate here and pay those taxes,” says Queiroz. “They can come here for three, four, six months, and pay per use.”
The rentals command a premium, but offer a dependable, luxurious, and welcoming space that feels like home, which is rare in the MTR market.
Bringing Brazil to Miami Beach
As with 1333 Dade, the company took a curated, design-focused approach. But while the office building had an AI-driven concept, for the residential project they drew inspiration from Brazil’s architecture, culture, and indoor/outdoor lifestyle.
“That unique Brazilian soul and luxury hospitality is the identity that we wanted to bring to this project,” says Queiroz.
To translate Brazilian architecture to Miami Beach, QriarCity teamed up with award-winning Portuguese architect Vasco Vieira, known for his striking modern designs. The architect, whose work is inspired by the International Style and the work of Mies van der Rohe, Le Corbusier, and Frank Lloyd Wright, worked with architectural volumes to create a structure that feels anything but boxy or bland.
“The simple play of forms worked perfectly with the long linear site and setting,” says Vieira. “I was inspired by tropical architecture, using greenery to soften the forms and give a vibrant feel to the building, while also enabling the built form to blend naturally with the surrounding vegetation.”
Creating a link to nature was also a priority for QriarCity. Vieira incorporated large sliding glass windows to establish a visual and physical connection with the plant-filled balconies, allowing them to become an extension of the interior. Natural materials were used to promote sustainability and add warmth and texture to the design.
“Vasco was very successful in bringing the warmth we wanted from Brazilian interior design,” says Silveira, “but at the same time, it’s minimalistic. Tenants will experience a cozy environment, but with a sense of modernity.”
The city of Miami Beach also sees the design as a success. The project recently received the support of the Historical Preservation Board and Design Review Board.
“Vasco was able to create architectural volumes that speak louder than words,” says Queiroz.
Luxury in the details
Future residents have a lot to look forward to at 1440 Michigan, with many of the building’s features tied to wellness and indoor/outdoor living, such as the rooftop pool and deck and indoor/outdoor gym. No luxury building is complete without concierge services, and QriarCity is considering how it can bring these amenities into the 21st century.
“We are exploring the use of proprietary technology to understand how we can use artificial intelligence to better cater to the needs of our clientele,” says Queiroz.
As they learn more about their clients, the company plans to further tailor its offerings, potentially leveraging other companies within the 2Future portfolio, such as skincare company OneSkin.
Drawing inspiration from acclaimed luxury hotels, the company is also investing in often-overlooked details, such as pool tiling, to make 1440 Michigan stand apart. Queiroz explains that they want walking into the building to feel like an experience.
“Even the most elegant buildings in Miami don’t have that,” says Queiroz. “You have hallways. You have soulless products, to be quite honest.”
Accented with rich materials such as rosewood, leather, and stone, 1440 Michigan will be filled with warmth and soul, offering a sumptuous living experience for tenants, regardless of how long they stay.
To learn more about 2Future and QriarCity, visit their website.