In the face of widespread editorial staff reductions at digital and traditional media outlets, real estate firm Brown Harris Stevens is committed to putting content first. The leading brokerage has revamped its BHS Now blog to showcase daily real estate-related content that encompasses far more than listings and home sales.
“Our agents and executives are the most knowledgeable and experienced in this industry, providing a wealth of insight worth sharing with a mass audience,” said Brown Harris Stevens Chief Marketing Officer Matthew Leone. “As a result, we have drastically built out our content team to provide multiple posts and stories a day, solidifying BHS Now as a prime destination for real estate news and topics.”
The company’s recently redesigned blog covers several themes, including:
- News and Insights on the real estate market, including contributions from top BHS agents and executives
- Art and Design topics, ranging from interior design tips to architectural history and art spotlights
- Community and Culture, highlighting events, businesses, landmarks, and the history of neighborhoods throughout New York, Connecticut, New Jersey, and South Florida
- Homes showcasing exemplary design, from penthouses to farmhouses and beyond
From the latest market insights to evergreen features—recent stories include a spotlight on Bushwick, Brooklyn and floral arrangement tips from florist Bella Meyer, who learned about color from her grandfather Marc Chagall—BHS Now is updated with new content daily.
“In the past several years, there has been such a tremendous shift in the media landscape. Major outlets are cutting sections, laying off freelance and staff writers, and the lines between pay-for-play and earned media are growing blurry,” said Brown Harris Stevens Senior Vice President of Communications Ashley Murphy. “With the new and improved BHS Now, we are creating trustworthy real estate-related content that resonates with our key audience. As more news outlets unfortunately shrink, we are seizing the opportunity to grow our own newsroom.”
As part of the company’s commitment, Brown Harris Stevens expanded its content team with new hires and a wheelhouse of freelancers and contributors, all of whom create high-quality editorial content on par with major platforms.
“Our agents, executives, and writers have a wealth of knowledge not just of real estate, but of the communities we serve and the lifestyle-related topics that interest readers,” said Maisha Shahid, Content Manager at Brown Harris Stevens. “We’re bringing this knowledge to the forefront through content that seeks to engage and educate, not sell.”
Upon visiting the site, the company’s focus on diverse blog content quickly becomes apparent. Readers can explore stories ranging from spotlights on Palm Beach’s Worth Avenue and Miami’s Wynwood, to tips on bidding for a home and uncovering hidden gardens in New York City.
Visit BHS Now to see the latest.