Brand Studio
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MGNY

MGNY’s Unique Strategy Sparks Surge in Workforce Housing Demand

In the bustling heart of New York City, where luxury condominiums dominate the skyline, MGNY Consulting is paving the way for a new era of affordable housing. In a recent video interview, Yuri Geylik, CEO of MGNY Consulting, and Michael Geylik, the Founder and President, shed light on the unique approach their firm takes towards affordable housing leasing.

The culture at MGNY is unlike any other. “Our team members actually want to be in the office,” emphasizes Michael Geylik, who places high value on the company’s commitment to fostering collaboration and a sense of community among its members. The carefully designed office space reflects their dedication, creating an environment where teamwork thrives.

Yuri Geylik explains MGNY’s pivotal role in addressing the increasing demand for affordable housing in New York City. “Affordable housing is a key part of our operation here at MGNY,” says Yuri Geylik, placing emphasis on their specialization in marketing large luxury projects that incorporate workforce housing.

One notable success story is the 5pointz project in Long Island City. MGNY crafted a unique marketing strategy that tripled the number of applicants compared to similar projects, a process that the firm then replicated across projects for prominent developers like JDS and Brookfield Properties.

Yuri Geylik emphasizes the importance of government incentives for development. “Really one of the most essential things that the state government could do for the health of the New York City Housing Market is to provide an incentive to build.” He notes the current limitations, where developers are restricted to luxury condominiums, urging for a shift that enables the construction of affordable and multifamily housing.

MGNY’s commitment extends to projects like the Alloy Block Tower in downtown Brooklyn, the first fully electric multifamily building in the borough. The firm recognizes the excitement within the tenant community to be part of sustainable solutions to address climate challenges.

In conclusion, MGNY Consulting stands as a beacon of change in the New York City real estate landscape, advocating for affordable housing and pushing boundaries to create innovative solutions. As Yuri Geylik aptly puts it, “We see ourselves as part of the solution to the affordable housing challenge, and we’re excited to continue making a positive impact on the city we call home.”