The Mall of The Future
How regional malls will survive a rapidly changing retail industry
Roughly two decades ago, the US retail sector began a transformation that has ramped up in recent years, where the best retailers thrive by dynamically serving consumers of the digital age. The pandemic further jolted the growth of online shopping and shook out retailers that didn’t have the agility or resources to reach consumers in diverse ways. Regional malls will continue to exist (many experts estimate that roughly one in five of the over 1,000 US malls will remain as malls), but the “mall of the future” will have a diverse set of draws beyond conventional department store anchors.
Experts from Moody’s Analytics CRE break down the key components of a mall’s future success, from the need for a revamped business model and omnichannel experience to a diversified and community-centric tenant mix.
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