Pinnacle Realty Advisors Empowers Agents by Offering Brand Autonomy via Comprehensive BaaS Model
The cloud-based real estate brokerage is attracting hundreds of agents with its transformative BaaS (Brokerage As A Service) brokerage platform
Pinnacle Realty Advisors is growing rapidly in the real estate brokerage industry with a solution that delivers real value for agents. With an impressive 50% year-on-year growth, the addition of over 500+ top-performing agents and teams in just 18 months, and the introduction of a comprehensive Brokerage-as-a-Service (BaaS) model, they have successfully pioneered a new category in the brokerage landscape that caters to the needs of every agent.
But what is driving this dramatic expansion?
In short, agents are experiencing the transformative power of Pinnacle Realty Advisors’ subscription-based model by getting the flexibility to choose the most suitable plan that aligns with their objectives and level of expertise while gaining access to a comprehensive range of brokerage services and cutting-edge proprietary technology, notably PinnacleHQ. Serving as a marketplace, PinnacleHQ facilitates exclusive pricing and deals from Pinnacle’s network of industry-leading partner companies, encompassing a remarkable selection of over 400 tools and services in an “a la carte” fashion. Agents are able to pick and choose what works best for their business since every single real estate agent and team runs their business in their own unique way.
Legacy Brokerage Models Are Failing Agents
The traditional brokerage model is problematic for agents in many ways.
Traditional brokerage models often fall short of meeting agents’ needs in 2023. Office overhead expenses are putting a lot of pressure on the legacy models. Brokerage firms are responding by decreasing service to agents, adding more fees, and not delivering an A-Plus experience as the industry evolves rapidly in 2023. Another interesting development of the last few years is the importance of an agent having their own brand. Customers value agents who can provide a personalized experience, making traditional big-name brokerages less relevant. This shift in customer preference has paved the way for virtual brokerages, allowing agents to work remotely and eliminating the need for physical office spaces. Pinnacle Realty Advisors recognizes this trend and positions itself as a virtual brokerage that empowers agents by providing better commission plans, more services, and lower costs than legacy models.
Virtual Brokerages Are The Future
The fastest-growing brokerage platforms in the industry are cloud-based firms. The office is no longer an advantage to agents, especially in a post-Covid world, as most agents are used to working from their car, home, or coffee shop, spending time in the field meeting clients. Virtual brokerages enjoy lower overhead and can pass these savings to agents.
Virtual brokerages have arisen as a logical response to this trend. These companies offer agents the opportunity to work remotely and be office free. NAR’s Profile of Real Estate Firms research shows that 25% of the firms provided a virtual office service and 47% of firms expected competition to increase from virtual firms.
The rise of virtual brokerages has undoubtedly brought positive advancements for agents. However, it remains a common issue that many online brokerages fail to provide agents with the necessary support and flexibility to thrive. This compromise on autonomy hampers their ability to run their businesses according to their preferences. With the growing popularity of online brokerages, Pinnacle Realty Advisors manages to stand out by addressing the traditional online brokerages’ shortcomings through its innovative BaaS model.
BaaS: A New Era For The Industry
Pinnacle Realty Advisors is a revelatory Brokerage-as-a-Service (BaaS) platform. The company offers brokerage sponsorship products and services for all agents and teams, from newer agents who are just getting started to best-in-class top-producing teams. It has brokerage sponsorship products suitable for residential and commercial real estate agents. The firm believes agents should be able to choose the sponsorship plan that works for them. The offering covers various products at different price points, so agents can select what suits them best for their business. Agents can also access additional a la carte services, technology tools, and support via PinnacleHQ, a cloud-based marketplace and agent dashboard exclusive to agents at the brokerage.
Sam Sawyer, the CEO of Pinnacle Realty Advisors, explains the company well: “We are building a new way of thinking within the real estate industry, drawing from our extensive experience as agents. Our mission is to create what we wish existed, addressing the limitations of other brokerage firms. By blending forward-thinking ideas with old-fashioned service, we provide agents with the essential services, tools, and support they want and need to run their businesses on their own terms. We pride ourselves on honesty, simplicity, and transparency with everyone who joins our platform.”
Members of Pinnacle Realty Advisors get access to PinnacleHQ and the firm’s proprietary software for a simple monthly fee. Their PinnacleHQ marketplace offers over 400 tools and services, including a virtual office, lead generation, CRM, agent websites, marketing services, vetted vendors, and exclusive deals. Agents can customize their setup, choosing tools and services from vetted vendors that align with each agent or team’s unique business goals. Since the launch of PinnacleHQ in early 2023, over 30% of Pinnacle agents have already taken advantage of partner offers.
Mindy Wardlaw, a top-producing agents in Louisiana and a member of Pinnacle Realty Advisors, explains this level of choice represents a significant upgrade on the offering of traditional brokerages. “At Pinnacle, you are able to choose what you want. And to me, this makes perfect sense. Why should you pay somebody else for a resource you will not use? With Pinnacle, you can choose which resources to use and bring into your business.”
Furthermore, this BaaS model can save agents hundreds of working hours, according to Mindy Wardlaw. “Pinnacle does a great job of discovering and vetting the various tools and services that agents need, which helps them focus on what they do best in the field,” she explains. “The bottom line is we get 100 calls daily about different options for improving your SEO, improving your website presence, or boosting your social media and direct mail marketing. Just researching these tools is a full-time job. So to have these resources that Pinnacle has already vetted saves me hundreds of hours. Plus, they can offer access to these tools with exclusive deals.”
This emphasis on ongoing support and growth is crucial in enabling agents to optimize their business potential and grow. Pinnacle Realty Advisors takes full responsibility for managing the back-office operations of agents, providing top-notch support, and allowing agents to focus on running their businesses.
Technology Serving Agents, Not Agents Serving Technology
The technology Pinnacle Realty Advisors offers through its BaaS model is highly valuable, but this does not mean that technology is at the forefront of what the company does. Pinnacle Realty Advisors firmly believes in being a real estate company first and then leveraging technology as a powerful tool to empower agents to run their businesses better and more efficiently.
Pinnacle Realty Advisors CEO and Founder Sam Sawyer, a top broker in the National Association of Realtors’ 30 Under 30 list in 2016, is proud that his company is rooted in Real Estate know-how and experience.
“Our company’s core comes from the real estate industry,” he explains. “I have been in this industry since I was 19. Now I’m only 36, but that is already almost half of my life. We are an innovative company, and we are looking to do things differently in many ways. However, what I would point out is that a lot of the companies that have been trying to disrupt this sector don’t have leadership that comes from the real estate industry. Whereas we bring fresh ideas, but also deeply understand the industry we are working in.”
And while Sam understands the importance of technology in today’s real estate market, he believes that it is the agents who remain the linchpin of real estate transactions.
“Anyone familiar with this space knows how difficult it would be to automate a home sale,” he explains. “There’s no doubt that some processes can be improved and streamlined with the help of technology. However, at the end of the day, people still want to talk to an agent – to have someone capable of helping them make sense of the transaction.”
White Label Sponsorship Lets Agents Grow Their Brand
Pinnacle Realty Advisors offers its white label broker sponsorship solution, empowering agents to grow their brand and business with complete control and autonomy. This unique model combines the advantages of traditional sponsorship with personalized brand growth, backed by Pinnacle’s seasoned experience, cutting-edge technology, and expansive networks. The white label product is ideal for building real estate teams, allowing them to maintain their brand while leveraging Pinnacle’s resources, technology, and support. Existing teams can seamlessly transfer to Pinnacle to rapidly develop their business and address areas for improvement. Alternatively, solo agents can operate independently under their own brand, charting their own path in the industry while benefiting from customizable solutions and the ability to establish their unique identity. By joining forces with Pinnacle, agents gain immediate access to an extensive network, vendor partnerships, comprehensive services, and a ready-made, turnkey business model that puts their name at the forefront.
The flexibility of white label sponsorship allows agents to pursue their professional goals, offering them the freedom and autonomy to chart their own path in the real estate industry, whether it’s going solo, moving an existing team, or creating a new one from scratch. This customizable approach empowers agents to establish their unique identities and make strategic decisions based on their individual aspirations.
Stacy Berry, reflecting on her decision to join Pinnacle Realty Advisors, attests to its positive impact on her and her team: “My decision to join Pinnacle Realty Advisors continues to put a smile on my face. Seeing my agents close deals and witnessing the difference in their checks is everything! For teams, this is a game-changer! With the change in the market over the past year, the only regret I have is not responding to the firm earlier! It has been the best decision I’ve made for my family, my clients, and my team!”
The reality is, establishing the relationships and gaining access to the extensive resources that Pinnacle Realty Advisors possesses is a time-consuming endeavor. However, as a white label partner, agents gain immediate access to a wide-ranging network, vendor partnerships, comprehensive services, and more. It is akin to plugging into a ready-made, turnkey business model. In essence, agents can join forces with a top brokerage platform while still being able to put their name and brand as the focus.
Building A Strong Future
Pinnacle Realty Advisors is driving innovation in the industry. Through their BaaS model, they are revolutionizing how agents operate and thrive in the real estate market. By providing agents with the freedom to control their brands and business practices, while also offering robust support and resources, Pinnacle Realty Advisors is shaping the future of real estate.
The real estate market is constantly changing, and brokerages must stay on top of these changes to remain competitive. With the rise of virtual brokerages, traditional brokerages face increasing competition from these innovative new players.
Pinnacle Realty Advisors stands out from the crowd with their commitment to empowering agents through innovative brokerage services and a commission model that puts more money in agents’ pockets and empowers them to build their own brands the way they desire. By embracing new approaches to real estate, Pinnacle is setting the standard for the future of the industry.