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Rob Thomson of Jupiter Invests $1.5 Million Into Global MLS and New AI (artificial intelligence) Technologies

The owner of Waterfront Properties & Club Communities and top Agent in South Florida says combining the power of AI with the reach of a global MLS will give his agents a huge advantage and help his listing clients sell faster for more money.

Rob Thomson Jupiter Florida
Photo: Rob Thomson Of Waterfront Properties In Jupiter Florida.

Rob Thomson’s secret to success

Rob Thomson is no stranger to luxury real estate. In fact, for the past decade, he has been the #1 agent in the Jupiter Florida market. When asked what the secret to his success was, Rob had the following to share.

“When you have luxury listing clients you must be willing to do everything you can to make their properties stand out. Markets like Jupiter Florida have properties that sell for 10’s of millions of dollars and an out-of-the-box marketing strategy simply won’t do.

Our philosophy is simple: Innovation and being first to market are key to staying ahead of the competition and getting properties sold faster and for more money. Combining these attributes with a global network of high net-worth individuals and a relationships-first approach to selling listings means we are able to reach the exact buyer at the exact right moment to get a luxury property sold.”

A new global MLS strategy for a changing market.

Global economic and political changes have investors looking at America as a safe haven and strong investment for their real estate portfolios. Markets like Jupiter are extremely attractive to the high net-worth luxury community and Florida is the #1 state these investors want to buy in.

Recognizing this, Rob and his team at Waterfront Properties have recently signed on with a new global MLS (multiple listing) service which includes access to a listings portal called ListingsByLocation.com (LBL). This new global home search provides consumers access to listings around the world and as a showcase member, Thomson’s listings will have premium exposure to the international market.

In addition to additional exposure on the LBL Waterfront Properties listings can now be syndicated to thousands of other member websites globally which expands their reach and exposure exponentially.

For Waterfront Properties buyer clients, they will now have access to an exclusive network of global agents and listings to search from as well via a brand new Waterfront-Properties.com website.

A new website and custom CRM system powered by AI (Artificial intelligence)

In addition to joining the global MLS, Waterfront Properties is making a massive $1.5 million dollar investment in order to upgrade its website, listings engine, and CRM system.

This new website will include new features to improve page speed (especially on mobile). Search engine optimization (SEO), accessibility (ADA / American With Disabilities Act) compliance, GDPR (General Data Protection Regulation) compliance, and a translation engine that will allow their listings and content to be translated into over 150 languages.

On the backend CRM system, Waterfront Agents will get a brand new CRM system that leverages automation and AI (artificial intelligence) including a brand new AI Robot named REWPert that will help agents follow up faster and more efficiently to the growing demand for luxury properties in Jupiter and the rest of Southeast Florida). This new AI Robot leverages ChatGPT and Open AI technologies as well as proprietary integrations specific to real estate to provide an integrated automated marketing platform.

“AI is the future of marketing. We recognize this and are proud to be the very first brokerage to leverage the new REWPert technologies combined with a highly customized CRM that is specifically tuned for selling luxury listings in the Florida market. There is no other system like it and our agents have a significant advantage over our competitors because of our proprietary systems.” Rob Thomson, Jupiter Florida.

AI has burst onto the scene thanks to the popular ChatGPT engine but also through the adoption of image tools like Lensa AI.

Rob Thomson Real Deal AI
Photo caption: Example use of AI using Lensa technologies: AI-generated photos of Rob Thomson, Waterfront Properties Owner.

Real Estate Webmasters. A technology partner with global reach at the forefront of AI

In order to bring this project to life, Rob Thomson and Waterfront Properties have once again tapped industry powerhouse Real Estate Webmasters Inc (AKA REW).

Webmasters and Waterfront have enjoyed a relationship spanning nearly 20 years and Rob Thomson credits much of his success in being #1 in Southeast Florida to his relationship with REW.

To date the past version of custom CRM for Waterfront Properties is the largest customization project by any brokerage ever at REW and has led to many industry innovations. This new CRM will be built upon the success of the previous version and bring in new innovations such as texting automation, dialers, AI Chatbots, and much more.

Waterfront will also be leveraging REW’s PPC & SEO services to generate thousands of additional buyers for their listing clients and create more opportunities for their agents.

Endgame: Dominating the Jupiter Luxury Market

With the significance of this unprecedented project, Rob Thomson and Waterfront Properties’ goal is to ensure that as the market shifts, their listing clients are able to continue to find success at the highest level and break previous sales records while attracting the very best luxury agents to their firm and feeding those agents high-quality opportunities.

With this level of commitment to marketing and innovation as well as a new global reach, Waterfront Properties is the clear choice for luxury sellers throughout the South Florida market.