Discount brokerage Purplebricks slapped on wrist for misleading ads
Purplebricks, the rapidly-growing flat-fee brokerage, has been slapped on the wrist by an Australian consumer agency over misleading advertising...
Real Estate Advertising
The Latest
Startup wants to pay landlords for digital storefront ads
UPDATE, Sep. 28, 3:40 p.m.: A startup wants to pay landlords $10,000 per month or more to install intelligent,...
A new wave of candidness is sweeping real estate ads
Real estate listings are famous for their hyperbole, but the industry may be getting a little more honest. The...
Inside Corcoran’s YouTube advertising campaign: VIDEO
Betting on New Yorkers’ inability to resist a cute dog or a great apartment, the Corcoran Group made its...
Corcoran to air TV commercial starring apartment hunting French bulldog: VIDEO
The Corcoran Group aired a first ever live-action television commercial, aimed at promoting the brokerage giant’s recently unveiled website...