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Commercial
Texas

Danish tech firm settles on Dallas-Fort Worth area for US headquarters

Cloud backup, data protection firm Keepit picks Euless as HQ

Chris Braden, vice president, KeepIt (LinkedIn iStock)
Chris Braden, vice president, KeepIt (LinkedIn iStock)

Danish cloud backup and data protection firm Keepit picked the Dallas-Fort Worth suburb of Euless, Texas, for its U.S. headquarters.

The company, founded in 2007 by data hosting entrepreneurs Frederik Schouboe and Morten Felsvang, plans to double its staff of about 25 sales and marketing employees with the move, the Dallas Morning News reported. The firm secured a $30 million investment from One Peak, a London firm that backs growing technology companies in Europe, for the expansion.

The population of Euless, located between Dallas and Fort Worth, has grown by a fifth in the past decade.

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The firm services 2,000 clients in 46 countries across retail, health care, finance, legal and municipal sectors. Its software, commonly used in business applications such as Microsoft 365, Google and Salesforce, is built on blockchain technology and designed to protect and manage cloud-based data. The Copenhagen-based company is the “world’s only independent vendor-neutral and blockchain-based cloud dedicated to SaaS data protection,” according to its website.

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“With the rise in and prevalence of ransomware, businesses are seeing that it’s important now, more than ever, to ensure that their data is properly backed up,” said Chris Braden, Keepit’s vice president of sales and channels for the Americas.

Braden said North Texas made sense because its central location makes it easy to hold national meetings. Euless is also close to the Dallas/Fort Worth Municipal Airport.

“It also offers a large pool of available talent, agreeable cost of living — and it’s hard not to factor in the obvious tax advantages of working in a state like Texas,” Braden said. “And it is easy to travel to and from Europe.”

Tax advantages have also attracted tech firms like Samsung, Noodoe and Tesla.

[Dallas Morning News] – Maddy Sperling

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