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Commercial
Texas

H-E-B, Portillo’s cause sensation in North Texas retail

Two chains with cult followings are expanding in North Texas

H-E-B and Portillo’s expand to North Texas (HEB, Portillo's, Getty)
H-E-B and Portillo’s expand to North Texas (HEB, Portillo's, Getty)

A grocer and a hot-dog restaurant have North Texas panting over their arrival.
H-E-B and Portillo’s are highly anticipated in Denton County.

The San Antonio-based grocery chain announced eight new locations in North Texas in 2022 including Fort Worth, Mansfield, Prosper, Allen, Melissa and McKinney. H-E-B opened its first Frisco location Sept. 21, when a line of 1,500 people had formed by 6 a.m. H-E-B Frisco may have reached $1 million in first-day sales, according to Dallas Morning News reporting.

Now, it’s pushing ahead with a second store in Frisco, the newspaper reports.

“No construction timeline has been set,” H-E-B spokeswoman Mabrie Jackson told DMN. The company was just granted a 30-day extension by Frisco’s planning and zoning staff to submit its preliminary plat work for the store. The planned site for the project is at the southwest corner of U.S. 380 and FM 423, which borders Little Elm.

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H-E-B owns more than two dozen parcels across the Dallas-Fort Worth metroplex and seems to be making good on its mass expansion in the region.

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About 15 miles to the south, Portillo’s is coming to the Grandscape complex in the Colony. Portillo’s is a fast casual spot for Chicago-style food. The chain started as a hot dog stand in Villa Park, Illinois, and is known for its Chicago-style hot dogs, Italian beef sandwiches, chopped salad, cheese fries, homemade chocolate cake and chocolate-cake shake.

Set to open on Jan. 18, the restaurant will span 7,900 square feet, the Dallas Business Journal reports. Its garage-themed interior, with a mural paying homage to the state of Texas, will hold more than 260 guests. It will also feature a vintage 1967 Toyota Stout — a nod to the nearby Toyota Motor North America headquarters — as well as two air-conditioned patios and a double-lane drive-thru — perfect for the highly car-dependent area.

Portillo’s CEO Michael Osanloo told the Dallas Business Journal last March that he hopes to open 18 to 20 restaurants in North Texas in the next five years.

— Maddy Sperling

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