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Bluffview’s priciest spec home lists for $7M as builders bank on lure of Preston Hollow

Catena Homes bought the 0.4-acre lot in October 2024 for $2M

Douglas Elliman’s Harrison Polsky with rendering of 4405 Wildwood Road

Spec builder Catena homes listed Bluffview’s priciest new home, gambling that continued out-of-state relocation will boost home prices beyond the city’s established luxury neighborhoods.

The Dallas-based custom builder led by Douglas Elliman agent Harrison Polsky listed the home built this year at 4405 Wildwood Road for $6.8 million, or about $956 per square foot. The 7,000-square-foot home, which has six bedrooms and nine bathrooms, is the most expensive new home in Bluffview, a neighborhood north of Love Field and west of the Park Cities, Dallas’ preeminent luxury enclave

Teardowns and luxury rebuilds are common in the Park Cities, but land prices are accelerating swiftly in secondary neighborhoods such as Bluffview, according to Polsky. Catena bought the lot off market in October 2024 for $1.9 million; just months later, a similarly sized homesite listed for $2.2 million and sold for $2.6 million, Polsky said.

DFW again topped the list of national corporate relocation hotspots, netting 11 new headquarters in 2025, according to data from CBRE. Polsky expects the activity will draw more luxury buyers.

“What happens with Y’all Street, that’s going to continue. You’ve obviously got your expansion in Fort Worth with Taylor Sheridan. And you have the PGA up in Frisco. All the relocation that’s coming, it’ll be spread throughout DFW for sure,” Polsky said.

Y’all Street, or the nickname given to Dallas’ rising prominence in the financial world, has attracted over a billion dollars in office development in Uptown Dallas. The pipeline includes Hunt Realty’s $500 million campus for Goldman Sachs and Pacific Elm Properties’ Parkside Uptown, which will be anchored by Bank of America.

Polsky said several potential buyers from New York, Chicago and California have toured the property.

Although Polsky anticipates a steady stream of coastal wealth, he doesn’t expect relocation to drive Dallas into the strong seller’s market it saw during and directly after the pandemic, when the Dallas-Fort Worth housing market experienced the nation’s highest jump in list-to-sale price ratio. The typical Dallas-Fort Worth home sold for 98.4 percent of its asking price in May 2021 and 104.7 percent in May 2022.

“I think you’re still going to have really, really good product that’s going to sell at record pricing, and all the mid-tier and lower stock is going to sit for at least 90, 120 days. And it’s going to sell for probably 5 to 7 percent less from list to close [price]. That’s what the data has been telling us anyway for the last three years,” Polsky said.

Catena isn’t the only builder banking on out-of-staters. Venus Homes, a company founded in Silicon Valley, expanded to Dallas when relocations flooded the city during the pandemic. 

Other newly built luxury stock in Dallas includes the home at 10010 Strait Lane, listed by Dallas company Hadley & Bess in early March for $25 million.

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