Greta Garbo’s “cinematic” co-op asks $5.95M

Brokers are betting on the pad's star power, but not everyone's buying it

Mar.March 24, 2017 08:45 AM

450 East 52nd Street and Greta Garbo (Credit: Getty Images)

Legendary actress Greta Garbo may have died in 1990, but the agents looking to sell her Upper East Side apartment are betting that her star power lives on.

In a promotional video, they tout the cinematic allure of Garbo’s former co-op, where she lived from 1953 until her death at age 84. The fifth-floor apartment, located at the Campanile at 450 East 52nd Street, is asking $5.95 million. Since Garbo’s death, her niece, Gray Reisfield, and her husband, lived in the apartment for years.

Despite renovations in the 1990s, some of Garbo’s furnishings remain, including woodwork from a built-in armoire in the bedroom and a rug designed by the actress, family members told the Wall Street Journal. They are selling now for estate-tax purposes, they said. Halstead Property’s TRData LogoTINY Woody Kerr, Will Kerr and Brian Lewis have the listing.

In the promotional video, a man says: “Each room is its own scene in a film. Whether it is the sunrise or the sunset, it is always cinematic.”

The co-op has three bedrooms, a 34-foot living room and 11 windows facing the East River. Maintenance is just over $9,000 a month, and the co-op requires cash purchases.

But not all brokers are buying into the schtick. “Greta Garbo means something to a certain age group,” said Olshan Realty’s Donna Olshan, who is selling an apartment at River House across the street.

Woody Kerr insisted that Garbo’s “legendary” name has generated immediate interest in the co-op, which the brokers have shown 20 times since it hit the market Tuesday. [WSJ] — E.B. Solomont

Related Articles

From left: Milos Raonic, Venus Williams, Serena Williams and Novak Djokovic (Credit: Getty Images)

Luxury real estate anyone? US Open stars and their palatial pads

Lena Dunham and 60 Broadway (Credit: Getty Images)

Lena Dunham’s “massive real estate mistake”

All Falls Down: Kanye West’s “Star Wars”-themed affordable housing plan hits snag

All Falls Down: Kanye West’s “Star Wars”-themed affordable housing plan hits snag

(Illustration by Dave Murray)

The squeeze on resi brokerages is forcing consolidation, cooperation

340 East 51st Street and from left: Ofer Yardeni, Alex Rodriguez and Adam Modlin (Credit: Getty Images, Google Maps)

Alex Rodriguez partnership buys first New York apartment building

From left: 55 East 74th Street, 9 East 82nd Street, 1 Central Park South, 78 Irving Place with Adam Neumann and 111 West 57th Street (Credit: StreetEasy, Wikipedia, Getty Images)

Adam Neumann’s triplex, Russians’ Plaza pad were priciest homes listed last week

3 East 69th Street and 252 East 57th Street 

With asking prices in freefall, luxury market sees strong week

Keller Williams CEO Gary Keller

Keller Williams will cut off agents who leave