Greta Garbo’s “cinematic” co-op asks $5.95M

Brokers are betting on the pad's star power, but not everyone's buying it

New York /
Mar.March 24, 2017 08:45 AM

Legendary actress Greta Garbo may have died in 1990, but the agents looking to sell her Upper East Side apartment are betting that her star power lives on.

In a promotional video, they tout the cinematic allure of Garbo’s former co-op, where she lived from 1953 until her death at age 84. The fifth-floor apartment, located at the Campanile at 450 East 52nd Street, is asking $5.95 million. Since Garbo’s death, her niece, Gray Reisfield, and her husband, lived in the apartment for years.

Despite renovations in the 1990s, some of Garbo’s furnishings remain, including woodwork from a built-in armoire in the bedroom and a rug designed by the actress, family members told the Wall Street Journal. They are selling now for estate-tax purposes, they said. Halstead Property’s TRData LogoTINY Woody Kerr, Will Kerr and Brian Lewis have the listing.

In the promotional video, a man says: “Each room is its own scene in a film. Whether it is the sunrise or the sunset, it is always cinematic.”

The co-op has three bedrooms, a 34-foot living room and 11 windows facing the East River. Maintenance is just over $9,000 a month, and the co-op requires cash purchases.

But not all brokers are buying into the schtick. “Greta Garbo means something to a certain age group,” said Olshan Realty’s Donna Olshan, who is selling an apartment at River House across the street.

Woody Kerr insisted that Garbo’s “legendary” name has generated immediate interest in the co-op, which the brokers have shown 20 times since it hit the market Tuesday. [WSJ] — E.B. Solomont


Related Articles

arrow_forward_ios
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
Matt Lauer exposes Hamptons estate to the market
 Fredrik Eklund and the property (Getty, Steve Frankel)
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Fredrik Eklund lists Bel Air mansion for rent as family moves to “forever home”
Gordon Ramsey and his Lucky Cat restaurant (Lucky Cat)
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Gordon Ramsay to open first South Florida restaurant in Miami Beach
Two penthouse apartments were sold at 150 East 78th Street with the intent of combining them (Compass)
Double penthouse asking $33M is priciest listing snapped up
Double penthouse asking $33M is priciest listing snapped up
Ford estate fetches $105M, a Hamptons “record” but far below ask
Ford estate fetches $105M, a Hamptons “record” but far below ask
Ford estate fetches $105M, a Hamptons “record” but far below ask
HRI founder Aaron Carr and Virginia Attorney General Mark Herring (Facebook, Getty)
Housing Rights probe pins voucher discrimination on VA landlords, brokers
Housing Rights probe pins voucher discrimination on VA landlords, brokers
School and office reopenings led to fewer reservations at the end of summer. (iStock)
Hamptons rental market had strong summer, begins to cool
Hamptons rental market had strong summer, begins to cool
Zillow CEO Rich Barton (Getty, iStock)
Zillow hits the brakes on iBuying
Zillow hits the brakes on iBuying
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...