It’s happening: The $140M Getty to launch sales by end of summer

Alexander brothers and Adam Modlin are marketing the boutique project

TRD New York /
Jun.June 23, 2017 03:30 PM

Sales at the Getty, the boutique condominium project designed by leather-loving designer Peter Marino TRData LogoTINY, will officially launch by the end of the summer, according to the brokers marketing the project.

Speculation had been rife about when developer Victor Group would begin marketing the High Line-adjacent project since the New York Attorney General’s office approved the $140 million offering plan in December. And rumors are circulating that several major art world heavyweights, including Blackstone’s Tom Hill, whose foundation will open a gallery in the building’s commercial component, are already eyeing the units.

Embattled developer Michael Shvo, who was indicted for tax evasion related to his art collection last year, also owns a stake in the project at 501 West 24th Street.

But the brokers, Oren and Tal Alexander of Douglas Elliman and Adam Modlin of the Modlin Group, said they’ve been waiting to make a sales push until the first Marino-designed unit is complete.

“We wanted to finish the first residence before we started going after and bringing clients in there,” Oren Alexander said. “Peter is to the design world what Karl Lagerfeld is to the fashion world. We’re creating a product where buyers will walk in and the only thing they’ll do to their apartments will be put in furniture. It’s turnkey as if you hired Peter Marino to design it yourself.”

The Alexanders touted the units’ intricate stonework and the fact that the kitchens were designed in consultation with celebrity chef Daniel Boulud.

The Alexander brothers and Modlin previously worked together on a listing for financier Mark Zittman’s modernist Tribeca mansion at 2 North Moore.

The full-floor residences at the Getty will start at $15 million, or about $4,500 a foot, for a 3,300-square-foot pad, according to the offering plan. The most expensive apartment, a roughly 6,400-square-foot duplex penthouse, is asking $50 million, or over $7,700 a foot, which could potentially set a new record for the neighborhood.


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