The Real Deal New York

Startup wants to pay landlords for digital storefront ads

Outernets collects data on passersby
September 27, 2017 11:30AM

Outernets’ digital display at Dylan’s Candy Bar (Credit: Outernets via NYP)

UPDATE, Sep. 28, 3:40 p.m.: A startup wants to pay landlords $10,000 per month or more to install intelligent, electronic window ads in retail storefronts.

The company, Outernets, has already installed its displays at Dylan’s Candy Bar and McDonald’s locations. The screens collect data on passersby and change their advertisements depending on who is walking by. For example, a man may see an ad for ties, a woman an ad for high heels.

Building owners can also show their own ads 30 minutes per day, the New York Post reported.

“We don’t take or save anyone’s picture or video,” co-founder Omer Golan told the Post. “We just get the raw data on how many people pass by, their age group, the times, and how long they pay attention. This is very valuable to advertisers and was lost up till now.”

The founders of co-working giant WeWork have invested in the company.

Digital ads are already a huge source of revenue for Times Square landlords, but elsewhere in the city they have yet to take off. [NYP]Konrad Putzier

Correction: an earlier version of this post incorrectly claimed that WeWork invested in the company.