Is Leonard Street the new Fifth Avenue?

Forget Fifth Avenue, there's a new hot street in Manhattan

TRD WEEKEND EDITION /
Nov.November 05, 2017 09:22 AM

(Credit: Potro, back; The Jamie L. Whitten, Federal Building, U.S. Department of Agriculture in Washington, front)

In the competitive, crowded condo market, an address can mean everything — higher prices, faster sales, numerous offers — and brokers are seeing this first hand on Leonard Street in Manhattan.

Ever since Herzog & deMeuron’s 56 Leonard Street opened, the street name has become a symbol of Tribeca’s prestige and distinction, according to the Wall Street Journal.

“It put Leonard Street on the map,” said Compass’ Leonard Steinberg to the Journal. “It is instantly recognizable to a large group of people who know Tribeca.”

Now some developers who are close to Leonard Street are renaming their buildings; “The Leonard” is one building’s new name while others are opting for a Leonard Street address. For example, 346 Broadway is now 108 Leonard while 350 Broadway is now 101 Leonard.

“I always appreciate it if an address will tell me where something is,” marketing consultant Richard Pandiscio told the Journal. For him and others working in the area, Leonard Street is now synonymous with Tribeca.

[WSJ] — E.K. Hudson


Related Articles

arrow_forward_ios
US Steel’s sprawling South Works site is about the size of Downtown Chicago. At left, Common, who wants to partner with developers on a mixed-use entertainment district there, and Dan McCaffery, whose vision for a 13,000-home community fizzled out. (Credit: Common by Paras Griffin/Getty Images; McCaffery via McCaffery Interests; aerial by Cushman & Wakefield)

South Works, the 415-acre “magnificent property,” is Chicago’s biggest development opportunity

Miki Naftali, Steven Witkoff and Ryan Freedman

TRD Talks: How developers are contending with coronavirus

Mayor Bill de Blasio halted ULURP, stalling projects like 960 Franklin Avenue, Rikers Island and Industry City 

These projects could be held up by New York’s rezoning freeze

Morris Moinian and 1150 6th Avenue (Credit: Noam Galai/Getty Images, Google Maps)

Morris Moinian to sell site of stalled hotel project

An aerial of Flushing's waterfront and New York City Council member Peter Koo (Credit: Google Maps)

Massive Flushing waterfront development stirs opposition

133-25 37th Avenue in Flushing

Developer Gary Tsan buys Flushing property for $60M

Tribeca neighbors locked in a protracted legal dispute over access to an alley, 5 Franklin Place, raise questions about city agencies’ actions after lobbying. (Credit: Google Maps, Wikipedia Commons, iStock)

In Tribeca, an alley fight for the ages

South Carolina town puts moratorium on development (Credit: iStock)

The high cost of low taxes: South Carolina town bans all development for 16 months

arrow_forward_ios
Loading...