Is Leonard Street the new Fifth Avenue?

Forget Fifth Avenue, there's a new hot street in Manhattan

New York Weekend Edition /
Nov.November 05, 2017 09:22 AM

In the competitive, crowded condo market, an address can mean everything — higher prices, faster sales, numerous offers — and brokers are seeing this first hand on Leonard Street in Manhattan.

Ever since Herzog & deMeuron’s 56 Leonard Street opened, the street name has become a symbol of Tribeca’s prestige and distinction, according to the Wall Street Journal.

“It put Leonard Street on the map,” said Compass’ Leonard Steinberg to the Journal. “It is instantly recognizable to a large group of people who know Tribeca.”

Now some developers who are close to Leonard Street are renaming their buildings; “The Leonard” is one building’s new name while others are opting for a Leonard Street address. For example, 346 Broadway is now 108 Leonard while 350 Broadway is now 101 Leonard.

“I always appreciate it if an address will tell me where something is,” marketing consultant Richard Pandiscio told the Journal. For him and others working in the area, Leonard Street is now synonymous with Tribeca.

[WSJ] — E.K. Hudson


Related Articles

arrow_forward_ios
BLDG Management founder Lloyd Goldman (iStock)
BLDG plans 800K-sf tower in Long Island City
BLDG plans 800K-sf tower in Long Island City
Gary Barnett and Jay and Stuart Podolsky in front of 1645 First Avenue (Getty, Google Maps)
Gary Barnett site has one problem: the Podolsky brothers
Gary Barnett site has one problem: the Podolsky brothers
Oceanwide’s US business is sinking. Can it right the ship?
Oceanwide’s US business is sinking. Can it right the ship?
Oceanwide’s US business is sinking. Can it right the ship?
Renderings of The Eliza Apartments at the Redeveloped Inwood Library (New York Housing Conference)
Inwood affordable housing project moves forward after rezoning fight
Inwood affordable housing project moves forward after rezoning fight
Demir Sabanci and 41-47 West 57th Street (Sedesco, Google Maps)
Sedesco seeks rezoning for new Billionaires’ Row skyscraper
Sedesco seeks rezoning for new Billionaires’ Row skyscraper
611 St. Johns Place, Brooklyn, NY (Getty)
Workforce Housing Group solar deal will also pay for broadband
Workforce Housing Group solar deal will also pay for broadband
Hudson Yards (iStock)
EB-5 program set to expire at the end of June
EB-5 program set to expire at the end of June
(iStock/Illustration by Kevin Rebong for The Real Deal)
New housing construction leaves US 5.5 million units short
New housing construction leaves US 5.5 million units short
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...