Trump name returns to marketing efforts for namesake riverfront skyscraper

The president’s name was conspicuously absent from an earlier effort to market Trump Tower’s retail space

Dec.December 08, 2018 08:00 AM

From left: Trump International Hotel & Tower, Donald Trump (Credit: iStock, Getty)

Months after broker RKF released a marketing brochure for 401 North Wabash Avenue — known to most Chicagoans as Trump Tower — that did not include the president’s name, a new brokerage launched an advertising push that returns the Trump brand front and center.

This spring, RKF released a flyer in search of tenants for the building’s 64,000 square feet of unleased retail space facing the Chicago River. Not only did the brochure leave out the tower’s official name — referring to it only by its address — it also included a picture of the building’s front facade from before the Trump name was added in big letters in 2014, according to Crain’s.

But a more recent brochure, published by A-R-C Real Estate, prominently features the Trump International Hotel & Tower name on its front page, imposed over a rendering of the building featuring a fully-occupied terrace space.

Trump personally reported making more than $8 million last year off the building, the city’s second-tallest tower.

His son Donald Jr. met with Downtown Alderman Brendan Reilly (42nd) over the summer to discuss potential retail tenants for the Riverwalk level of the tower, which has sat vacant since the 92-story building was completed in 2008. [Crain’s] — Alex Nitkin

Related Articles

Managing director of Wanxiang American Real Estate Larry Krueger and CEO of Riverside Investment & Development John O’Donnell

Riverside JV looks to recap or sell 1.2M sf West Loop office tower

Amazon CEO Jeff Bezos and 315 S. Hicks Road in Palatine (Credit: Getty Images, Google Maps)

Amazon nails down another 650K sf worth of Illinois warehouses

Founder and CEO of Level Ex Sam Glassenberg and 180 North LaSalle St. (Credit: Google Maps)

Medical gaming company inks sublease deal in the Loop

Ald. Andre Vasquez (40th) and 5500 N. Wolcott Ave. (Credit: Google Maps)

Ald. Vasquez says Temple Steel campus won’t give way to luxury housing

A rendering of the Target warehouse at 3501 S. Pulaski Road and Target CEO Brian Cornell (Credit: Hilco Redevelopment, Target)

Target takes aim at massive warehouse in Little Village

924 N. Clark Street and owner of the mansion, Rishi Shah

Revealed: What accused fraudster Rishi Shah paid for one of Chicago’s grandest mansions

Wolf Point East at 313 W. Wolf Point Plaza and Nema Chicago at 1210 South Indiana Avenue (Credit: Hines, Nema Chicago)

Over 10K new apartments could flood Downtown Chicago by 2022. But there’s a catch

From left: CEO and founder of CA Ventures Thomas Scott, CEOs of WeWork Sebastian Gunningham and Artie Minson, and a rendering of the building

WeWork has troubles, but it also has a new location in River North