This Side up: White label brokerage plucks luxury team from Compass

Dana Olmes and Jeffery Biebuyck’s “Frontgate Real Estate” will focus on Hidden Hills

Los Angeles /
Nov.November 17, 2020 03:15 PM
Dana Olmes and Jeffery Biebuyck (Getty, Dana and Jeff Luxury Homes)
Dana Olmes and Jeffery Biebuyck (Getty, Dana and Jeff Luxury Homes)

White label brokerage Side has plucked a seven-member luxury agent team from Compass in Los Angeles County, focusing on the gated Hidden Hills enclave and surrounding communities.

The team is led by Dana Olmes and Jeffery Biebuyck, whose “Dana and Jeff Luxury Homes” signs populate that area. The pair had been at Compass for three years, after jumping from Sotheby’s International Realty.

Side’s business model is to provide administrative support for agent teams, which maintain and promote their own brand. The San Francisco-based brokerage collects a 10 percent cut of all commissions made by its agents. Side has been incrementally building sales teams across the country, with a particular focus on the Bay Area and L.A. County.

The Olmes and Biebuyck brand is being dubbed Frontgate Real Estate because it will do business in the gated community of Hidden Hills, a 2,000-resident enclave whose welcome sign is “Relax. Slow Down. Children and horses at play.”

Frontgate Real Estate will be the “leading boutique luxury brand in Hidden Hills and the surrounding communities,” Side CEO and co-founder Guy Gal said Tuesday. In a release announcing the move, Frontgate said it has “a combined 45 years of experience and over $1 billion in sales.”

Messages left with Compass were not returned.

The Olmes and Biebuyck move comes days after Side said it had recruited veteran luxury agents Payton Stiewe, Arrian Binnings and Sejal Binnings in San Francisco, who are also leaving Compass.

Side isn’t the only firm seeking to make inroads in the L.A. luxury market.

Last week, Corcoran affiliate Corcoran Global Living said it had expanded into the L.A. market, its latest push across California. The luxury brand absorbed L.A. brokerage PLG Estates and its 200 agents.

And agents Rayni and Branden Williams took their Williams & Williams group out of Hilton & Hyland to form their own wholly independent shop, Beverly Hills Estate Inc.


Related Articles

arrow_forward_ios
No asking price, numerous offers as Rancho Palos Verdes campus hits market
No asking price, numerous offers as Rancho Palos Verdes campus hits market
No asking price, numerous offers as Rancho Palos Verdes campus hits market
Richard Landry and the Brentwood home (Manolo Langis, Landry Design Group)
Starchitect Richard Landry’s home fetches record price in Brentwood neighborhood
Starchitect Richard Landry’s home fetches record price in Brentwood neighborhood
Dara Mir (left) and Lilly Ghalichi (right) with daughter Alara; 10614 Chalon Road in Bel Air (Plus Real Estate Group, Instagram/lillyghalichi, iStock)
Rate hike likely factor as Shahs of Sunset star settles for $4M trim in Bel Air
Rate hike likely factor as Shahs of Sunset star settles for $4M trim in Bel Air
Alessandro Crijati Civelli and 670 Perugia Way (Getty Images, Redfin, iStock)
Price on Bel-Air property pairing: $77M
Price on Bel-Air property pairing: $77M
Robert Rivani and 22102 Pacific Coast Highway (LinkedIn, Redfin, iStock)
Rivani’s Black Lion hits Billionaire’s Beach
Rivani’s Black Lion hits Billionaire’s Beach
Sotheby's Kamini Lane (Sotheby's, iStock)
Kamini Lane resurfaces as president of Sotheby’s International Realty
Kamini Lane resurfaces as president of Sotheby’s International Realty
Hankey's Don Hankey with 1410 Tanager Way (Hankey Capital, Williams & Williams Estates Group)
Hankey follows The One with another luxe listing
Hankey follows The One with another luxe listing
Story Company's Billy Lehman Goodyear and a rendering 1529 Amalfi Drive (Story Company, Aeries Development)
Custom luxe developer sells mansion in Pacific Palisades
Custom luxe developer sells mansion in Pacific Palisades
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...