Hudson Pacific Plots Redevelopment of Former NFL Offices

Hudson Pacific Properties is ready to redevelop a 169,000-square-foot void left by the National Football League.

The Los Angeles-based firm is moving forward to transform an office campus in Culver City formerly occupied by the NFL’s media arm, Urbanize Los Angeles reported. The six-acre property at 10950 Washington Boulevard has been empty since the NFL’s media operations relocated to Hollywood Park near SoFi Stadium in Inglewood four years ago.

Hudson is looking to turn part of the property into a mixed-use development with housing and commercial uses, according to Urbanize. NFL Media terminated its lease at the site in 2022.

Under the proposal, Hudson would redevelop two five-story buildings to include a total of 508 apartments, 14,000 square feet of ground-floor commercial space, and parking for 715 vehicles. The project, designed by KFA Architecture, would have more than 100,000 square feet of landscaped open space, including an approximately 10,000-square-foot publicly-accessible plaza along Washington Boulevard.

Density bonus incentives allow the developer to build larger than what would be normally allowed at the site, provided it sets aside 79 of the apartments as deed-restricted low-income housing. In Los Angeles County, low income is generally defined as making less than $84,850 annually for one person.

The SoFi Stadium area is quickly becoming a sports media hub in the country’s entertainment capital.

Billionaire Stan Kroenke, owner of the Los Angeles Rams and SoFi Stadium, has filed plans to build Hollywood Park Studios at the 300-acre Hollywood Park retail village in Inglewood.

The 12-acre studio project is designed to be the International Broadcast Center for the 2028 Olympic and Paralympic Games. After the global sporting event, the studios would be available for entertainment production and operations.

The first phase of that development calls for five soundstages at 18,000 square feet each. An accompanying three-story, 80,000-square-foot office building would house support, production and postproduction facilities.

“The vision for Hollywood Park has always been to build a city within a city combining media, entertainment and technology that will transform the greater Los Angeles area,” Kroenke said in a statement of the endeavor.

The Culver City Planning Commission is set to review Hudson Pacific’s plans later this month.

— Chris Malone Méndez