The Real Deal Miami

Lavish real estate parties continue

May 16, 2011 10:09AM

A trademark of the housing boom in Miami, lavish parties are now
returning to the city’s condominium market, with projects seeking to use the events
to attract buyers. New building owner BH3 spent as much as $100,000 on a
party at Hollywood Beach’s Trump Hollywood, and Canyon Ranch gave a
massive party including yoga, zumba dance instructors and kickboxing in
March. “Now that they need to resell this stuff, they think that by
putting on a party and doing what they did back in the boom they’re
going to be successful, not realizing that pricing is the driving force
behind it all,” he said. [The