The Real Deal Miami

Brazilian activewear brand jumps onto Lincoln Road

Live! is opening its first store in the United States, with plans for further expansion
By Ina Cordle | July 29, 2015 12:45PM

A Live! store in Brazil

A Brazilian activewear company riding the international fitness craze is opening its first shop in the United States in Miami Beach, adding to the roster of new stores on Lincoln Road, The Real Deal has learned.

Brazil-based brand Live! has signed a one-year lease for a 1,250-square-foot pop-up shop at 723 Lincoln Road, Terranova Corp. told TRD. Terranova’s executive vice president Mindy McIlroy represented the landlord in the deal. Donald Shapiro of Real Estate Sales Force represented Live!

Live! currently operates eight stores in Brazil, and plans to further expand in Florida and California.

“Within the U.S., we searched for an upscale, fashion oriented, trendy location,” founder and CEO Gabriel Sens said in a statement. “Lincoln Road was in fact a perfect fit.”

A health kick driven by millennials has led to a growing fitness market in Miami Beach, shared by boutique exercise outlets like Green Monkey, Flywheel and Exhale, and larger fitness centers including Crunch, Equinox and Anatomy at 1220.

On Lincoln Road, Live! will share in the demand for activewear with such other new stores as lululemon, Athleta and Gap.

Near Live! will be tenants including Steve Madden, Tumi, Macy’s, Apple, and Armani Jeans.

Other new stores heading to Lincoln Road include the Italian accessories brand O Bag, which has leased 675 square feet at 830 Lincoln Road and the jewelry and accessories brand Alex and Ani, which will occupy 690 square feet at 541 Lincoln. Nike is building a new site on Lincoln and Lenox Avenue, And Pottery Barn and Williams Sonoma will be opening new stores at 1691 Michigan Avenue, just off Lincoln Road.

Also, as previously reported, Anthropologie will be moving from 1108 Lincoln Road to a new property at 801 Lincoln Road to be developed by Terranova, where it will occupy 11,788 square feet. The building is expected to be completed in the fall of 2016, Terranova told TRD. — Ina Cordle