Big mixed-used project has everything but a name

Miami /
Aug.August 07, 2016 02:30 PM

A $2 billion mixed-use development promises to reshape 40 acres of downtown Tampa. In September, contractors will start $35 million of road construction and infrastructure work for the development. Extended roads, wider sidewalks and additional on-street parking will be part of the development.

But after more than five years of planning, the development is still missing a critical component: a name.

The developers themselves have plenty of name recognition. Behind the downtown Tampa development is Strategic Property Partners (SPP), a firm formed by Jeff Vinik, owner of the Tampa Bay Lightning hockey team, and Cascade Investment, controlled by Bill Gates, founder of Microsoft.

Sometimes news reporters refer to their development as the “Jeff Vinik project” or the “Vinik-Cascade project.” Few still call it “Vinik-ville,” a common nickname in news media reports in 2014.

Vinik himself has called it the “Waterfront District,” and early blueprints in December 2014 identified at as “The Waterfront.” But neither has served as the formal name of the development.

The mixed-use development in downtown Tampa encompasses construction of condos, rental apartments, hotel rooms, offices, restaurants, retail stores and parks.

In January 2015, the Tampa Bay Times polled readers for suggested names, and the newspaper’s readers responded with such proposals as “Waterside” and “SoDo,” short for south of downtown.

Stephanie Darden, president at Prismatic, an Orlando-based branding and marketing firm specializing in real estate development, said in an interview with the Naples Daily News: “How do you Google it? Without a name, it means every and any bit of information related to the project is scattered. A name brings it all together.” [Naples Daily News] — Mike Seemuth


Related Articles

arrow_forward_ios
Todd Michael Glaser and Billy Joel with 4640 North Bay Road (Getty, Glaser by Mary Beth Koeth, Todd Michael Glaser)
Uptown world: Todd Glaser buys Billy Joel’s former Miami Beach home
Uptown world: Todd Glaser buys Billy Joel’s former Miami Beach home
Leslie Wexner and Greg Norman with the Jupiter Island property (Getty, Shawn Hood Media) 
Wexner family buying Greg Norman’s Jupiter compound listed for $60M: sources
Wexner family buying Greg Norman’s Jupiter compound listed for $60M: sources
Caroline Wozniacki and David Lee with their unit (Getty, The Jills Zeder Group/photography by Lifestyle Production Group)
Caroline Wozniacki and David Lee sell Fisher Island condo in one month
Caroline Wozniacki and David Lee sell Fisher Island condo in one month
Photo illustration of Donald Trump at Mar-a-Lago (iStock, Getty/Illustration by Kevin Rebong for TRD)
Trump argues to live in Mar-a-Lago — as an employee
Trump argues to live in Mar-a-Lago — as an employee
Scottie Pippen and 2571 Del Lago Drive, Fort Lauderdale (Getty, Compass)
Scottie Pippen relists Fort Lauderdale estate for $12M
Scottie Pippen relists Fort Lauderdale estate for $12M
Rob Gronkowski and 1100 Biscayne Boulevard (Getty; Miami Condo Investments/Photo Illustration by Kevin Rebong for The Real Deal)
Here’s a look at Rob Gronkowski’s Miami condo ahead of Super Bowl LV
Here’s a look at Rob Gronkowski’s Miami condo ahead of Super Bowl LV
Clockwise from left: A rendering of Water Street Tampa, Ian Schrager, Jeff Vinik, Patrick Mahomes, rendering of Tampa Edition, Bill Gates and Tom Brady (Photos via Getty; Water Street Tampa/Photo Illustration by Kevin Rebong for The Real Deal)
Development boom in Super Bowl city: Tampa reaches for its real estate moment
Development boom in Super Bowl city: Tampa reaches for its real estate moment
Nicky Jam and 240 Palm Island Drive (Getty, Luxe Living Realty)
Nicky Jam sells Miami Beach home to Rally Manufacturing CEO at a loss
Nicky Jam sells Miami Beach home to Rally Manufacturing CEO at a loss
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...