Flo Rida is building a vodka distillery in Fort Lauderdale Opportunity Zone

Miami /
Jan.January 22, 2020 01:30 PM
Rendering of the project, Victor G. Harvey, Sr. and Flo Rida

Rendering of the project, Victor G. Harvey, Sr. and Flo Rida

Instead of popping bottles, Flo Rida will be filling them up.

The rapper, singer and songwriter is partnering with Fort Lauderdale businessman Victor G. Harvey Sr. to create Victor George Vodka, a partnership that includes building a distillery in the Sistrunk neighborhood.

Flo Rida, whose real name is Tramar Lacel Dillard, and Harvey are planning a 13,000-square-foot facility at 1012 Sistrunk Boulevard, according to a press release. The project will have a 4,500-square-foot distillery, a cigar bar, wine bar, lounge and restaurant.

Flo Rida, who was born and raised in Carol City, is an equity partner in VG Vodka. The Grammy-winning rapper’s top hits include “Low,” “My House” and “Right Round.” He and Harvey plan to launch VG Spirits in Atlanta, Washington, D.C., Las Vegas and New York this spring. A national rollout is expected next year, and the company plans to also create whiskey, gin, tequila and speciality liqueurs.

Records show that Harvey paid $75,000 for the 6,306-square-foot Sistrunk lot in November. The property is in an Opportunity Zone, which means the developers could qualify for significant tax benefits.

The distillery is expected to be completed by early 2021. The historic Sistrunk neighborhood is Fort Lauderdale’s oldest African American community, and is near downtown Fort Lauderdale, Progresso and Flagler Village.

“What we are building in the Sistrunk community is exactly what the area needs. A place to dine, drink, and socialize without having to leave the area,” Harvey said in the release.

Investors who develop in federally designated Opportunity Zones can defer federal taxes on capital gains until the end of 2026. The popular federal program, which is meant to spur investment in low-income areas, has faced mounting criticism for serving as a tax break for wealthy developers.


Related Articles

arrow_forward_ios
Jonathan Fish and a rendering of the project

Fort Lauderdale mixed-use project eyes March groundbreaking

Fort Lauderdale mixed-use project eyes March groundbreaking
Jarrett Posner, Pablo Escobar with 5860 North Bay Road (The Waterfront Team)

Pablo Escobar’s former Miami Beach property sells for $11M

Pablo Escobar’s former Miami Beach property sells for $11M
Pharrell Williams and David Lerner with a photo of 2545 Northwest Third Avenue and a rendering of the Billionaire Boys Club exterior (Getty, Google Maps, Lerner Family Properties)

Pharrell’s Billionaire Boys Club to open store in Wynwood

Pharrell’s Billionaire Boys Club to open store in Wynwood
David Grutman and Alejandro Sanz with a rendering of 2050 North Bay Road (Getty, CMA Design Studio)

David Grutman closes on Alejandro Sanz’s Miami Beach home, plans new mansion

David Grutman closes on Alejandro Sanz’s Miami Beach home, plans new mansion
Marc Anthony and 300 Costanera Road (Getty, Mint Studios Miami)

Marc Anthony lists waterfront Coral Gables mansion for $27M

Marc Anthony lists waterfront Coral Gables mansion for $27M
Michael and Andrea Kallberg & 400 Royal Plaza Drive, Fort Lauderdale (Credit: Google Maps)

Disaster response firm owners sell Las Olas Isles mansion at a slight loss

Disaster response firm owners sell Las Olas Isles mansion at a slight loss
667 Ocean Boulevard, Sammy Sosa (Credit: Jason Koerner/Getty Images, and Levy PR)

Sammy Sosa’s former Golden Beach home hits the market for $20M

Sammy Sosa’s former Golden Beach home hits the market for $20M
Publix CEO Todd Jones and a rendering of the project

Publix in Fort Lauderdale Beach moves forward

Publix in Fort Lauderdale Beach moves forward
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...