Pharrell’s Billionaire Boys Club to open store in Wynwood

5,700 sf store will be one of three retailers at 2545 Northwest Third Avenue

Miami /
Nov.November 20, 2020 05:30 PM
Pharrell Williams and David Lerner with a photo of 2545 Northwest Third Avenue and a rendering of the Billionaire Boys Club exterior (Getty, Google Maps, Lerner Family Properties)

Pharrell Williams and David Lerner with a photo of 2545 Northwest Third Avenue and a rendering of the Billionaire Boys Club exterior (Getty, Google Maps, Lerner Family Properties)

Billionaire Boys Club plans to open a store in Miami’s trendy Wynwood neighborhood.

The Pharrell Williams-owned clothing brand inked a lease for 5,700 square feet at 2545 Northwest Third Avenue in a building that formerly housed a wholesale shoe company, according to a release. The site is across from Zak the Baker, Walt Grace Vintage and the Wynwood Garage. Lease terms were not disclosed.

The store is expected to open in late 2021, according to a spokesperson. It will be Billionaire Boys Club’s second full-scale store in the U.S., following its flagship in New York City.

David Lerner of Dwntwn Realty Advisors represented both sides of the Wynwood deal.

Williams started Billionaire Boys Club in 2003 alongside fashion designer and A Bathing Ape creator Nigo and Japanese graphic designer Sk8thing. The new Wynwood location will sell clothes from the Billionaire Boys Club line as well as brands including Icecream, Adidas, CDG Play, Human Made, Medicom, Neighborhood and Wtaps

“To date, BBC is the largest fashion tenant to commit to Wynwood, and it did so during a pandemic,” Dwntwn co-founder Tony Arellano said in a statement.

Billionaire Boys Club will open in a 14,903-square-foot building owned by brother and sister Irving and Esther Lerner of Lerner Family Properties. The building will be divided into three individual units with Billionaire Boys Club as the anchor.

Billionaire Boys Club has operated a pop-up location in Wynwood since the end of 2018, at 255 Northwest 25th Street, according to the spokesperson. It will vacate that site, where a new Moxy by Marriott hotel will be built, when it opens its Wynwood store.

Wynwood has been undergoing a transition in the past several years, with new retail stores, restaurants and multifamily projects.

In September, Magellan Housing and its celebrity partner, Miami Heat star Udonis Haslem, won approval from Miami’s Omni Community Redevelopment Agency for a proposed 12-story, mixed-use apartment project at 2035 North Miami Avenue in the southern end of Wynwood.

This summer, East End Capital scored approval from the Miami Urban Development Review Board for Foyer Wynwood, a 12-story, 236-unit co-living development on North Miami Avenue, between 24th and 25th streets.

Last month, the Related Group and Block Capital Group listed their 175-unit apartment-hotel at 51 Northwest 26th Street with a whisper price of $90 million.






    Related Articles

    arrow_forward_ios
    Lone Star Funds founder and chair John Grayken and Woolbright Development founder and president Duane Stiller (Woolbright, Lone Star, Facebook via Legacy Place Shops)
    Palm Beach Gardens shopping center fetches record $102M
    Palm Beach Gardens shopping center fetches record $102M
    Steve Stoute and the Pine Tree Drive Circle mansion (Getty)
    Music exec Steve Stoute behind $28M Miami Beach deal: sources
    Music exec Steve Stoute behind $28M Miami Beach deal: sources
    Vad Yazvinski of Jordan Capital AM with the property (Jordan, LoopNet)
    Allstate Investments reels in $12M for office-retail plaza in West Palm
    Allstate Investments reels in $12M for office-retail plaza in West Palm
    Windstar Cruises president Chris Prelog with Doral Concourse (MG3 Group, Windstar)
    Lease roundup: Cruise line moving HQ to Doral, tech firm inks Wynwood lease
    Lease roundup: Cruise line moving HQ to Doral, tech firm inks Wynwood lease
    Wynwood nightlife pioneer sued over $1.5M in allegedly unpaid rent
    Wynwood nightlife pioneer sued over $1.5M in allegedly unpaid rent
    Wynwood nightlife pioneer sued over $1.5M in allegedly unpaid rent
    A rendering of Terra’s CentroCity development with David Martin of Terra
    New lease on life: Apartment projects popping up at distressed South Florida shopping centers
    New lease on life: Apartment projects popping up at distressed South Florida shopping centers
    Investment duo pays $41M for Fort Lauderdale shopping plaza
    Investment duo pays $41M for Fort Lauderdale shopping plaza
    Investment duo pays $41M for Fort Lauderdale shopping plaza
    Brookfield Asset Management CEO Bruce Flatt, Dacra president and CEO Craig Robins, L Catterton CEO James Michael Chu, and the Paradise Plaza in Miami’s Design District (Google Maps, Wikipedia, LCatterton)
    Haute rent: What Gucci, Dior and others pay in Miami’s Design District
    Haute rent: What Gucci, Dior and others pay in Miami’s Design District
    arrow_forward_ios

    The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

    Loading...