Frenzy over? Tech founder, NYT journalist sell waterfront Coral Gables mansion at a loss for $17M

Couple bought the 8,500 sf home for nearly $20M in 2021

Stealth Startup’s Brian Long Sells Coral Gables Home for $17M
Liz Day and Brian Long with 6901 Granada Boulevard in Coral Gables (Google Maps, Getty)

Tech founder Brian Long and New York Times executive producer Liz Day sold their waterfront Coral Gables mansion for $16.5 million, a loss compared to their purchase price in 2021. It’s the latest deal to signal the market has mellowed from its pandemic era frenzy.

Records show Long and Day sold the house at 6901 Granada Boulevard to a Florida LLC named for the address. The true buyer is unknown.

Judy Zeder and Danny Hertzberg of the Jills Zeder Group at Coldwell Banker Realty had the listing, and Noel Barrientos of Lifestyle International Realty brought the buyer.

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Long is CEO and co-founder of Stealth Startup, a tech startup based in Mountain View, Wyoming. He is also the co-founder and executive chairman of Attentive, a text-based adtech firm he launched in 2016 that hit a $2.2 billion valuation in 2020, Forbes reported.   

Day is an Emmy Award-winning reporter and executive producer at the New York Times. She works on the newspaper’s “The New York Times Presents” series, and reported on Britney Spears’ legal battle against her conservatorship. 

It seems the couple has opted for a U.S. West Coast residence. The deed lists their address as the Beverly Hills mansion Ryan Seacrest listed for $85 million in 2020. The Hollywood mogul didn’t get any takers at that price, though, and Long and Day bought it at a discount for $51 million in 2022. 

Long and Day bought the Coral Gables mansion for $19.8 million in 2021, records show. Built in 2016 on 0.6 acres, the 8,500-square-foot home has six bedrooms, seven bathrooms, four half-bathrooms, a pool and 200 feet of waterfront, the listing shows. 

Long and Day listed the mansion for $21.5 million in December and dropped the price to $20 million in January, Redfin shows. The $16.5 million price marks a nearly $3.3 million loss from their purchase price three years ago.Prices in South Florida soared during the pandemic when Long and Day bought their Coral Gables home. Losses on deals like this remain uncommon, but aren’t unheard of in this higher interest rate environment. While prices aren’t growing at the same pace they were in 2021, they continue to climb, and records keep breaking. A developer sold a non-waterfront spec mansion in Coral Gables for a record $21 million in January. That same month, spec developers bought a waterfront teardown in Coral Gables for $22 million with plans to build an estate and list it for $60 million.