One Sotheby’s takes over sales at Dominik Senn’s Panther National

One Sotheby’s International Realty is taking over sales at Dominik Senn’s planned Panther National golf community in Palm Beach Gardens, continuing the brokerage’s expansion into new development in Palm Beach County.

Senn’s Centaur Holdings initially launched sales of Panther National’s planned 218 single-family homes last August, and has reached $330 million in presales since then, Senn confirmed. Sales first launched with John Hackett, who left his role as managing director for Corcoran in Palm Beach to take on the project. 

The single-family homes, designed by architect Max Strang, will be built on homesites spanning between 0.3 acres and 1 acre, with floor plans ranging from 4,500 square feet to mansions as big as 11,000 square feet, according to a press release. Prices for the smaller homes start at $4.5 million and go up to $20 million for the largest houses, the release shows. Construction has begun for the homes, and the first ones are slated for completion early next year. 

The buyer demographic One Sotheby’s is looking at is wealthy individuals from out of state, One Sotheby’s President Daniel de la Vega said.

“We want to target the Northeast, we do want to target the Midwest,” he said. The brokerage will also be marketing locally and to buyers in the United Kingdom and Switzerland, de la Vega confirmed.

The development includes an 18-hole golf course and a 9-hole Par-3 course designed by golf greats Jack Nicklaus and Justin Thomas, which opened in November. The planned Panther National Clubhouse will have dining, wine and sports bars and indoor golf facilities, the release shows. The community will also have a performance training center, a racquet center with tennis, pickleball and padel courts, and a lifestyle club and wellness center with spa facilities, a gym, pool, restaurant and bar, the release shows. Construction for the clubhouse is set to begin this fall. The performance training center is slated to be completed in 2025, and the racquet center in 2026. 

The sales team switch follows Senn inking a $160 million financing for the project this month, which included $85 million in refinancing for the $170 million loan he landed for Panther National in 2022. Senn said that while the initial sales launch went well, he wanted a larger company to lead marketing for Panther National. 

Panther National represents a trend that is in high demand and short supply in South Florida in recent years: newly constructed luxury homes and golf club membership. Membership at private clubs has ballooned and waitlists are now years-long.

“So far, every homeowner, every buyer has converted to a golf membership,” Senn said. They are also selling some club memberships to non-residents, for which there’s a waitlist, he confirmed. 

“We are not going over 250 members,” he said. “We want to make sure we keep our exclusivity.”

While the golf club is an advantage, de la Vega said, “We’re selling homes first.” 

Panther National is One Sotheby’s second new development project in Palm Beach County, after it took over sales at the planned Alba Palm Beach in West Palm Beach in January.