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Ryan Serhant’s reality TV return comes into focus

“Owning Manhattan” to premier on Netflix June 28

Ryan Serhant’s Reality TV Comeback Approaches

Ryan Serhant (Photo Illustration by Steven Dilakian for The Real Deal with Getty)

Ryan Serhant’s return to reality TV is finally taking shape. 

Netflix is releasing the eight-episode series, dubbed “Owning Manhattan,” on Friday, June 28, the New York Post first reported. 

While under production, the project was known as “House of Serhant.”

The show — which wrapped filming in the fall — follows the celebrity broker and other agents at his eponymous firm. 

“If you like ‘Selling Sunset,’ ‘Succession’ and ‘Vanderpump Rules,’ you will like this show,” Serhant, who is also a producer, told the Post. 

The series will feature agents at the three-year-old brokerage who were paid for their participation in the show, a source familiar with the production told The Real Deal in September. The source declined to share the exact amount. 

Serhant rose to real estate stardom as a cast member on Bravo’s “Million Dollar Listing New York” alongside Fredrik Eklund and Michael Lorber. 

His inclusion in all of the series’ nine seasons earned him two spin offs, including “Sell It Like Serhant,” a sales coaching show, and “Ryan’s Renovation,” a limited series following the renovation of his Brooklyn home. 

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Serhant journeyed into reality TV while he was an agent at Nest Seekers International. He spent 12 years at the firm before leaving in 2020 to start his own brokerage. 

Since then, Serhant has moved into seven states along the East Coast, including Florida and Pennsylvania, where the brokerage was sued over its expansion. 

The brokerage has also been picking up steam on the new development front. It landed sales gigs at major projects such as Miki Naftali’s planned Williamsburg Wharf and Extell Development’s Brooklyn Point. 

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The firm last week announced a shakeup in its new development leadership, including onboarding a new director, longtime executive Carolyn Sebba. 

The firm finished sixth in TRD’s 2023 ranking of the top brokerages in Manhattan and fifth in Brooklyn, with more than $900 million in sales across both boroughs. 

While the brokerage has been on a growth spurt, it’s also lost a few notable names. Last year, Loy Carlos left the firm to join Nest Seekers as the head of the company’s new Global Wealth Division, and Maggie Wu’s The W Team went to Compass. 

— Sheridan Wall