Developers draw up Las Vegas apartment projects with nearly 400 units

Cherry to build 104 workforce flats with rent caps; Schulman pitches 275 luxe dwellings

Local developers eye two Downtown Las Vegas apartment projects with nearly 400 units
Cherry Development's Sam Cherry with shareDOWNTOWN at 1100 D Street in Las Vegas and Schulman Properties' Bob Schulman with Ilumina Midtown near the intersection of Charleston Boulevard and Grand Central Parkway in Las Vegas (Facebook/shareDOWNTOWN, shareDOWNTOWN, LinkedIn, Schulman Properties)

Cherry Development and Schulman Properties have pitched two separate mixed-use complexes around Downtown Las Vegas with nearly 400 apartments.

Cherry, based in the city, will break ground this month on shareDOWNTOWN, with 104 workforce apartments at 1100 D Street, in the Historic Westside, the Las Vegas Review-Journal and Multi-housing News reported. It will be built on the former site of Greater New Jerusalem Church.

Schulman, also locally based, has filed plans for Ilumina Midtown, with 275 luxury apartments near Charleston Boulevard and Grand Central Parkway, southeast of Downtown. 

Both projects would include ground-floor restaurants. 

Cherry Development’s $27 million shareDOWNTOWN will be built on 1.2 acres of city-owned land at D and Jefferson streets, which will be sold to the developer for $6 to lower project costs.

The five-story project, designed to offer workforce housing options for people who want to live near Downtown, will include 104 one-bedroom apartments, each with around 500 square feet. 

The complex will have 20 market-rate units and 84 units with rent caps determined by the U.S. Department of Housing and Urban Development, according to Sam Cherry, CEO of Cherry Development.

The white and charcoal complex will have a business center, fitness center, community kitchen,  a co-working area with a private conference room and an outdoor courtyard. It will have an incubator for Historic Westside businesses and a 6,400-square-foot market and food hall, both operated by the city. It will also include an 8,400-square-foot ground-floor shop.

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Groundbreaking is set for March 21, with the project expected to be completed by early 2026 .

The development will mark Cherry’s third shareDOWNTOWN project in Las Vegas, including one in the Arts District and one in the Fremont East neighborhood.

Schulman Properties’ $115 million Ilumina Midtown apartment project would contain 275 apartments, ranging from 600 to 1,800 square feet, according to Bob Schulman, chairman and owner of Schulman Properties.

The six-story luxury complex, east of I-15 near the Las Vegas North Premium Outlets, would include a 4,000-square-foot restaurant, a 40,000-square-foot health club, plus a gym, pool, sports courts and a co-working area.

The project is slated to go before the Las Vegas Planning Commission next month. If approved, construction is expected to start in the spring next year, with completion by the summer or fall of 2026.

“We’re five to 10 minutes from the Strip, we’re five to 10 minutes from Downtown, City Hall,” Schulman told the Review-Journal. “Downtown (Las Vegas) including Midtown, is what we call it, is just going through a transformation. … It is finally coming of age to be the place for those who look to live in a city environment.”

The city’s Westside development pipeline had 810 units in the planning and permitting stages across four properties as of March, according to Multi-Housing News, citing figures from Yardi Matrix. According to a recent report, the region’s most supply-condensed submarket is Spring Valley-West, with 2,637 units under construction as of October.

— Dana Bartholomew

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