The invite-only club that lets members change the color of NYC skyscrapers from a phone

Durst Organization launched an app in 2010, but worries it is being misused

New York /
Jul.July 12, 2017 10:10 AM

The Durst Organization created an app called Spireworks that enables users change the color of two of its skyscrapers at night, but is concerned that usage is getting out of hand.

The app, created by Douglas Durst’s son-in-law and the family firm’s head of digital media, Mark Domino, allows users to choose from a palette of colors on their phone and then watch the spires atop 4 Times Square and One Bryant Park change colors. It’s free, but invite only. Over the years the number of users as grown to around 10,000, the Wall Street Journal reported.

But Domino told the Journal he was unhappy about the app becoming a status symbol and being used increasingly by young men trying to pick up women. He wanted the app, which launched in 2010, to be an “open system to share in moments of discovery and play.”

According to Domino, bartenders at the rooftop bar Boom Boom Room atop the Standard Hotel complained about all the men trying to impress women through the app.

Brokers have successfully used the app to sell apartments. At the 2015 launch party of a Tribeca penthouse the sales agent impressed attendees by changing the towers’ colors in full view from the apartment, according to the Journal. The unit sold for $8.3 million.

“What is more powerful than getting control of the city?” tech executive Vincent Bruneau, who landed an invite to the app, told the Journal. “It’s kind of supernatural.” [WSJ]Konrad Putzier


Related Articles

arrow_forward_ios
Robert Durst charged with murder in wife’s disappearance
Robert Durst charged with murder in wife’s disappearance
Robert Durst charged with murder in wife’s disappearance
Terreno Realty CEO W. Blake Baird and an aerial of the property (Google Maps)
Terreno Realty pays $44M for NJ industrial site
Terreno Realty pays $44M for NJ industrial site
Madison Realty Capital Co-Founders Josh Zegen and Brian Shatz with a rendering of the River North development (Madison Realty Capital, FXCollaborative)
Madison Realty’s altered plans for SI complex approved
Madison Realty’s altered plans for SI complex approved
Pandemic forces mom-and-pop landlord to sell out
Pandemic forces mom-and-pop landlord to sell out
Pandemic forces mom-and-pop landlord to sell out
PBC's Eli Elefant and 452 Fifth Ave (PBC)
Elefant’s PBC to liquidate $2B in US real estate, including HSBC building
Elefant’s PBC to liquidate $2B in US real estate, including HSBC building
Chinese developer willing to sell Manhattan supertall site at big loss
Chinese developer willing to sell Manhattan supertall site at big loss
Chinese developer willing to sell Manhattan supertall site at big loss
SL Green CEO Marc Holliday, Chelsea Piers Fitness CEO David Tewksbury and One Madison Avenue (Getty, SL Green)
Chelsea Piers is coming to SL Green’s One Madison
Chelsea Piers is coming to SL Green’s One Madison
The Princeton Club flag in front of 15 West 43rd Street (Google Maps)
Paper Tigers: Princeton Club defaults on $39M mortgage, may lose digs
Paper Tigers: Princeton Club defaults on $39M mortgage, may lose digs
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...