The invite-only club that lets members change the color of NYC skyscrapers from a phone

Durst Organization launched an app in 2010, but worries it is being misused

New York /
Jul.July 12, 2017 10:10 AM

The Durst Organization created an app called Spireworks that enables users change the color of two of its skyscrapers at night, but is concerned that usage is getting out of hand.

The app, created by Douglas Durst’s son-in-law and the family firm’s head of digital media, Mark Domino, allows users to choose from a palette of colors on their phone and then watch the spires atop 4 Times Square and One Bryant Park change colors. It’s free, but invite only. Over the years the number of users as grown to around 10,000, the Wall Street Journal reported.

But Domino told the Journal he was unhappy about the app becoming a status symbol and being used increasingly by young men trying to pick up women. He wanted the app, which launched in 2010, to be an “open system to share in moments of discovery and play.”

According to Domino, bartenders at the rooftop bar Boom Boom Room atop the Standard Hotel complained about all the men trying to impress women through the app.

Brokers have successfully used the app to sell apartments. At the 2015 launch party of a Tribeca penthouse the sales agent impressed attendees by changing the towers’ colors in full view from the apartment, according to the Journal. The unit sold for $8.3 million.

“What is more powerful than getting control of the city?” tech executive Vincent Bruneau, who landed an invite to the app, told the Journal. “It’s kind of supernatural.” [WSJ]Konrad Putzier


Related Articles

arrow_forward_ios
A photo illustration of Related Companies' Stephen Ross (Getty)
Related proposes 1,500-room resort in Hudson Yards casino bid
Related proposes 1,500-room resort in Hudson Yards casino bid
Jared Kushner and 666 Fifth Avenue (Getty, David Shankbone, CC BY 2.5 - via Wikimedia Commons)
Congress probes Jared Kushner’s dealings amid 666 Fifth Avenue sale
Congress probes Jared Kushner’s dealings amid 666 Fifth Avenue sale
Council member Pierina Ana Sanchez and RSA’s Joseph Strasburg (Getty; Twitter)
Citing Bronx fire, Council pushes building violation crackdown
Citing Bronx fire, Council pushes building violation crackdown
SB Development’s Joseph Stern and Northwind’s Ran Eliasaf with rendering of Nova (LinkedIn, NOVA)
SB Development, Hazelton Capital score $62M loan for LIC condo tower
SB Development, Hazelton Capital score $62M loan for LIC condo tower
Illustration of Mayor Eric Adams (Getty; Illustration by Kevin Rebong for The Real Deal)
Oh, rats! Eric Adams contests summons for infestation
Oh, rats! Eric Adams contests summons for infestation
Brookfield's Bruce Flatt with 1100 Newark Turnpike (Loopnet, Brookfield)
Brookfield buys CSX industrial site in Northern New Jersey for $67M
Brookfield buys CSX industrial site in Northern New Jersey for $67M
198 Scholes Street, 65 Kent Avenue, 506 DeKalb Avenue and 11 Gunther Place (Illustration by the Real Deal with Getty, Google Maps)
Avi Philipson deal to acquire All Year portfolio is back on
Avi Philipson deal to acquire All Year portfolio is back on
From left: McSam Hotel Group's Sam Chang and SL Green's Marc Holliday with 711 Seventh Avenue  (Getty, Google Mpas, SL Green)
Times Square hotel developer sues neighbors over delayed demolition
Times Square hotel developer sues neighbors over delayed demolition
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...