Stribling ups the ante on real estate reports: real-time data

Firm's analytics website launched Monday with coverage of Manhattan, Brooklyn and Queens

Garrett Derderian and Stribling Analytics
Garrett Derderian and Stribling Analytics

As more residential firms make a push to replicate Olshan Realty’s publicity-generating reports, Stribling & Associates has stepped up its efforts, this time offering real-time market reports to agents and consumers.

Stribling Analytics launched Monday morning, which will offer aggregated inventory levels, contracts signed and recorded sales in Manhattan, Brooklyn and Queens back to January 2010, and is updated minute-by-minute.

The new venture comes as several firms pile on Olshan’s weekly contract-activity reports on Manhattan homes priced above $4 million. Leslie J. Garfield last year began issuing its own report on contracts in the townhouse market, while Town Residential launched a Manhattan-focused report in late 2016.

Compass’ app allows users to track minute-by-minute data and also generate reports in 10 markets across the country, from San Diego to New York, but only stretches from 2013.

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“Consumers and professionals can be bombarded with that of the different firms, and the numbers don’t always line up,” said Garrett Derderian, Stribling’s director of data and reporting. He added that it is the only tool to cover all each of the three boroughs entirely.

Derderian, who came to Stribling in February 2017 from Douglas Elliman, has been incrementally rolling out data projects at the firm, including a weekly contract report for Brooklyn and a monthly economic report.

While issuing reports is one way to bring publicity to the firm — Olshan became a household name among realtors — Stribling says the move is to provide more transparency to consumers and professionals.

The residential brokerage came in the No. 3 spot in The Real Deal’s ranking of top residential firms last year with $1.5 billion worth of sales.