The Real Deal New York

The biggest price cuts on luxury pads this week

A condo at One Madison Park received the largest reduction last week

February 07, 2017 07:05PM
By Miriam Hall

Clockwise from bottom left: 23 East 22nd Street 55/66, 151 East 58th Street 47A, 56 East 66th Street, 535 East 66th Street

UPDATED, Feb. 10, 12:23 p.m.: Price chops in the city’s ultra-luxury market are showing no signs of slowing down.

In total, 15 properties in the over-$10 million market saw a discount of more than 5 percent in the period between Jan. 31 and Feb 6, according to data provided by StreetEasy. 

The biggest reduction was at One Madison Park TRData LogoTINY, where a two-floor condominium had its asking price slashed by a whopping $5.5 million, or 17 percent.

Here’s a look at the biggest price cuts in New York City’s luxury market last week:

23 East 22nd Street, 55/56

23 East 22nd Street, 55/56
Previous Price: $32 million
Current Price: $27 million ($4,070 per square foot)
Percentage Drop: 17 percent

This five-bedroom, five-bathroom “showcase” apartment at One Madison Park was first listed in May 2015, asking $37 million. It was pulled from the market just a few days later, and returned in April last year with a $32.5 million price tag. Last week, the apartment at the Related Companies, CIM Group and HFZ Capital Group-developed property was reduced by $5.5 million, or 17 percent.

The 6,620-square-foot apartment, offered as raw space only, spans across two full floors, according to the listing. If you do happen to have $27 million to spare, buying this apartment would put you in pretty close proximity to Rupert Murdoch. In 2014, the media mogul paid $57.3 million for the four floors above this particular pad, including a triplex penthouse and a three-bedroom on the 57th floor. He listed the penthouse for $72 million in 2015, but yanked it from the market a year later.

CORE’s Jim St. Andre has the listing. He wasn’t available for comment.

151 East 58th Street, 47A

151 East 58th Street, 47A
Previous Price: $13.9 million
Current Price: $12 million ($3,922 per square foot)
Percentage Drop: 14 percent

The owner of this One Beacon Court condo is Scott Kurnit, chair of shopping website Keep.com. But if this recent discount is anything to go by, he may be keeping this 3,000-square-foot home.

Kurnit put the pad up for sale last November with a $13.9 million asking price. Last week, $2 million, or 14 percent, was lopped off the asking price.

The three-bedroom, three-bathroom apartment has floor-to-ceiling windows, 11-foot-high ceilings, custom flooring, views of the city and Central Park, a kitchen outfitted with top-of-line appliances and custom closet spaces.

The Vornado Realty Trust-developed building is also home to another notable price reduction. Billionaire hedge funder Steven Cohen has been trying to find a buyer for his apartment there since 2013. Its asking price has been dropped from $115 million down to $72 million over the years.

Compass’ Victoria Shtainer and Gabriel Zapata have the listing. The brokers could not be reached for comment.

535 West End Avenue, HiFlr

535 West End Avenue “Hiflr” 
Previous Price: $22.7 million
Current Price: $20 million ($2,366 per square foot)
Percentage Drop: 12 percent

This high-floor apartment — as it’s known for privacy reasons — spans 8,450 square feet across seven bedrooms and seven bathrooms, and features custom herringbone hardwood floors, a corner library, a formal dining room and a butler’s pantry. First listed in August last year, according to StreetEasy, the apartment at the Extell Development building was slashed by $2.7 million last week.

Adam Modlin of the Modlin Group has the listing. He declined to comment.

56 East 66th Street

56 East 66th Street 
Previous Price: $17.9 million
Current Price: $16 million
Percentage Drop: 11 percent

This 8,000 square foot townhouse has eight apartments across five floors. It could, however, be turned into a single-family mansion with a limestone facade, six bedrooms, five bathrooms and an eat-in kitchen. There’s also potential for fireplaces, a “dramatic” open staircase, a private garden and an elevator, according to the listing.

Built in 1905, the townhouse was on the market for $17.9 million in October, but was dropped down to $15.9 million. It’s claim to 15 minutes of fame? Andy Warhol lived close by at number 57.

The current owner used an LLC to buy it for $14 million in 2015, records show.

Lisa Simonsen and Kristin Lukic of Douglas Elliman have the listing. Neither brokers were available for comment.

720 Park Avenue, #23C

720 Park Avenue, 23C 
Previous Price: $22.5 million
Current Price: $20.1 million
Percentage Drop: 11 percent

The chance to own a pad in one of the city’s most exclusive co-op buildings just got a little cheaper — but it’ll still set you back $20 million. Apartment 23C at 720 Park Avenue is a six-bedroom, six-bathroom duplex spanning nearly 7,000 square feet on the second and third floors. The apartment is owned by Mark Magowan, the president of publishing house Vendome Press, and his wife Nina, according to the New York Times. They bought the apartment in 1986. It features a circular staircase, four reception rooms, a gourmet kitchen and breakfast room.

It’s not the first time a expensive pad at the building has been slashed in price. In November, hedge funder David Ganek cut the price of his place at 6/7A, where a young Jacqueline Bouvier lived with her parents in the 1930s, back to $29.5 million. It’s still on the market, according to StreetEasy.

“The Trump boost has been helping lately, so I’m encouraged,” said Kirk Henckels, of Stribling, who has the listing with colleague Jennifer Callahan. “The ultra-luxury market has not been good for the last six months or more, but we had as many showings in the past ten days as the first ten days after it hit the market.”

Correction: An earlier version of this story referred to 740 Park Avenue. It is 720 Park Avenue. 

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